GECs
Colors emerges strong on strength of Naagin I & II
MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.
This week Colors was close to Star Plus in Urban and Hindi GEC segment but Star Plus continued to be the leader in the genre. Also, Naagin season one topped the rural market as well.
It seems that next week will be interesting for both Star Plus and Colors. On the other hand, Zee Anmol continues to lead the rural market and also Big Magic is the new entrant in the section and Sab TV exited the genre in week 41.
Hindi GEC
Backed by Naagin season 2 and Shakti, Colors filled the gap to claim the leadership position but Star Plus continued to lead the genre with 706324 Impressions (000s) followed by Colors on second spot with 682916 Impressions (000s) and Zee Anmol on third with 521105 Impressions (000s).
Zee TV stood at number four with 472953 Impressions (000s) and Sony Pal grabbed fifth spot with 432309 Impressions (000s).
Life OK climbed up to number six with 415987 Impressions (000s) followed by Sony Entertainment Television at number seven with 415584 Impressions (000s) and Star Utsav at eight with 401336 Impressions (000s).
Rishtey and Sab TV garnered the ninth and tenth spot with 392580 Impressions (000s) and 364481 Impressions (000s), respectively.
Hindi GEC Rural
Zee Anmol garnered the leadership position with 404238 Impressions (000s) followed by Sony Pal on second slot with 329426 Impressions (000s) and Star Utsav on the third spot with 309055 Impressions (000s). Rishtey maintained its fourth position with 302831 Impressions (000s).
Star Plus bagged fifth spot with 237609 Impressions (000s). Colors stood at sixth spot in Rural HSM with 232220 Impressions (000s) followed by Zee TV at number seven with 208573 Impressions (000s). Big Magic entered the top ten channel list this week and stood at eight with 156238 Impressions (000s) followed by Life OK at ninth place with 150768 Impressions (000s) and Sony Entertainment Television at tenth spot garnered 123171 Impressions (000s).
Hindi GEC Urban
Star Plus continued to dominate the Hindi GECs genre with 468715 Impressions (000’s) followed by Colors on second with 450696 Impressions (000’s). Sony Entertainment Television maintained its position at number three with 292413 Impression (000s).
Life OK replaced Zee TV at four with 265220 Impressions (000s).
Zee TV grabbed the fifth spot with 264379 Impressions (000s) followed by Sab TV on sixth with 256307 Impressions (000s) and & TV with 138670 Impressions (000s) stood at number seven.
In Hindi-speaking market, free to air channels Zee Anmol, Sony Pal and Star Utsav grabbed the last three spots with 116867 Impressions (000s), 102883 Impressions (000s) and 92282 Impressions (000s), respectively.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
