GECs
Colors announces new talent show ‘Hunarbaaz: Desh Ki Shaan’
Mumbai: Colors has announced the launch of its new talent show “Hunarbaaz – Desh Ki Shaan” which will give people a platform to showcase their extraordinary skills.
Produced by Frames Production and hosted by Bharti Singh and Haarsh Limbachiyaa, the show will premiere on 22 January, airing every Saturday and Sunday at 9 p.m. Bollywood celebs Mithun Chakraborty, Karan Johar and Parineeti Chopra will be seen on the judge’s panel.
“At Colors, it has always been our endeavour to bring to our viewers innovative and diverse indigenous content across fiction and non-fiction shows,” said Viacom18 head of Hindi mass entertainment and kids TV network Nina Elavia Jaipuria. “We are delighted to start the new year with a bang by adding a new homegrown talent show ‘Hunarbaaz- Desh Ki Shaan’ to our various offerings. This is just the beginning, and we look forward to a great and exciting year ahead with some extraordinary shows in the pipeline.”
“The most unique factor of the show is that it puts power in the hands of the live audience to decide the fate of the Hunarbaaz. We have a distinctive panel of judges including Mithun Chakraborty, Karan Johar and Parineeti Chopra who will mentor and guide the contestants in their journey. We have seen some incredible talent in the auditions phase, and we are looking forward to a great season,” added Viacom18 CCO Hindi mass entertainment Manisha Sharma.
The channel has devised a robust marketing and digital outreach plan for the show. On the digital front, the campaign will be driven through fan and influencer engagement activities such as the ‘Hunar Hour’ that will give daily shoutouts to talented people. Top influencers will create videos showcasing their skills and also encourage the audience to upload similar content that will be further amplified via platforms including Takatak, Moj, Josh and Instagram, said the statement.
On the launch day, the Colors TV social media handles will ring in a 24-hour long celebration showcasing different types of ‘hunar’ every hour on the page, finally leading the audience to the show, it added.
Additionally, a 10-day campaign has been planned to promote the spectrum of talent through promos playing out across Hindi news, Hindi films, Hindi music, kids and regional genres. Launch day print ads are planned across key markets targeting top publications through a combination of large format as well as premium position ads.
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
