News Broadcasting
CNN asserts numero uno status in Asia
CNN has reason to rejoice. PAX 2001, the research study conducted by Asia Market Intelligence, has given CNN numero uno status among international news channels in Asia for the fifth consecutive year.
Viewing frequency for the news network has increased this year, with more viewers tuning in on a daily basis than in previous years, the study notes. The research results, released today, says CNN International reaches more business decision makers than all the other major international news channels combined. Quoting statistics, the study points out that the channel reaches 36 per cent of business decision makers in the week just ended, compared to 14 per cent watching BBC World and 13 per cent tuning into CNBC.
PAX 2001 is a syndicated cross-media survey, providing measurement of TV and print across major markets in Asia including Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Seoul, Singapore and Taipei. The report notes that over a third of CNN viewers watch the network every day and 38 per cent of business decision makers watch the channel daily.
Says an understandably delighted Turner International’s Asia Pacific senior VP Nick Morgan: “By providing targeted research, PAX 2001 is a very useful tool for advertisers as it gives marketers detailed profile information on business decision makers and affluent viewers in Asia. This year’s results reaffirm that CNN is the network of choice for these premier audiences, proving that our investment in delivering live breaking news and programming that is regionally relevant is a formula that works.”
The channel airs 32 hours of regional programming produced and broadcast from its multi-media newsroom in Hong Kong including Talk Asia, Asia Business Morning, Asia Tonight and Biz Asia.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
