News Broadcasting
CNBC Asia Pacific upgrades news production facility with Avid Unity
MUMBAI: CNBC Asia Pacific is gearing up for a complete upgradation of its newsrooms and bureaus in Singapore, Hong Kong and Tokyo to a server-based nonlinear production environment. Following an extensive review of various competitive offerings, CNBC has commissioned the Avid Unity for news shared storage media network system by Avid Technology, Inc. as the foundation for its complete end-to-end broadcast environment.
With these cutting edge technological solutions, CNBC will gain access to a range of new capabilities, including direct media ingest and play-to-air with the Avid AirSpeed system, simultaneous real-time editing with Avid NewsCutter Adrenaline, and the Avid Unity for news system for shared storage.
The new workflow will also offer fast access to media material with features such as high-resolution clip browsing in the newsroom as well as segment editing using the soon to be released award-winning Avid iNews Instinct system designed for journalists as a high resolution story composition tool. The all-digital Avid environment will significantly increase news workflow and production capacity and enable the producers and editors at CNBC to handle breaking business, political and world news stories with greater accuracy and ease.
CNBC Asia Pacific president and CEO Alexander P Brown said, “CNBC’s strong reputation has been built on providing the critical tools and information that empower the efforts of successful business leaders. We are confident that the architecture provided by the Avid Unity for News system is solid and reliable and will play a crucial role as CNBC continues to achieve even higher levels of programming excellence.”
CNBC Asia Pacific senior vice president and director of operations Peter Juno said, “This major systems overhaul is a significant investment for us and will dramatically change the way our high-quality business programming is produced. We have been working with Avid for years and are already familiar with the various components and the support we get from them. We look forward to creating a truly digital newsroom environment with the soon-to-be-implemented system.”
“CNBC was looking for a partner that could help them design and implement a system that could increase efficiencies in their fast-paced business news environment. We worked closely with CNBC to design an end-to-end Avid workflow that is tailored to their specific needs. With Avid iNews Instinct, CNBC’s journalists will have a whole new world of creativity and flexibility, right at their desktop,” said Avid Technology (South East Asia) Pte. Ltd vice president Chris Albano.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
