News Broadcasting
CM Yogi Adityanath showcases Uttar Pradesh’s growth and Mahakumbh legacy
MUMBAI: The Mahakumbh 2025 is not just a religious gathering; it is a grand celebration of unity, tradition, and progress. Uttar Pradesh chief minister Yogi Adityanath, in an exclusive interview with Ndtv editor-in-chief Sanjay Pugalia during the Mahakumbh Samvaad, eloquently shared how the state has emerged as India’s growth engine, with Mahakumbh reflecting a perfect blend of cultural heritage and sustainable development.
Speaking from Lucknow, Adityanath’s words carried a mix of pride and purpose. He declared, “Uttar Pradesh has become the growth engine for India.” From empowering the youth through seven lakh government jobs to enhancing Mahakumbh’s grandeur with modern infrastructure, the chief minister painted a picture of a state transforming its legacy into a progressive powerhouse.
The ongoing Mahakumbh in Prayagraj, which began on 13 January and runs until 26 February, has already drawn over 12 crore devotees from across the country to the sacred ‘Triveni Sangam’. Reflecting on the lessons from Ardha Kumbh 2019, Adityanath detailed his government’s meticulous preparations, “We reviewed hygiene, river cleanliness, and infrastructure gaps and worked systematically to improve them. This year, we built 14 underpasses, expanded the civil terminal, and added 5,000 acres of parking to the 10,000-acre mela area.”
Adityanath highlighted the event’s inclusivity, noting, “This is a Maha Parv. On January 14, nearly six crore devotees took a dip in the Sangam. There was no discrimination, and even critics of Sanatana Dharma came to witness the event.”
The Ndtv program also hosted prominent figures like Gurudev Sri Sri Ravi Shankar, who shared the spiritual essence of the Mahakumbh, “Spirituality is an integral part of life. Consciousness is eternal, and with peace and patience, we can transcend stress and embrace life fully.”
The chief minister applauded Ndtv’s comprehensive coverage, stating, “The media has worked positively to bring this message of inclusivity and spirituality to the world.” Pugalia reflected on the event’s scale, calling it, “an unprecedented spectacle of grandeur, meticulously planned and executed.”
The Mahakumbh Samvaad demonstrated how the Mahakumbh has become a symbol of unity, tradition, and development under Adityanath’s leadership. With initiatives like clean rivers, expanded facilities, and a focus on inclusivity, the event has set new benchmarks for organising large-scale spiritual gatherings.
The Mahakumbh 2025 not only connects people through spirituality but also redefines Uttar Pradesh’s role on the national stage. As Yogi Adityanath aptly said, “Pickleball isn’t just a sport; it’s a movement.” Wait… wrong quote. But hey, the essence is the same—it’s not just an event; it’s a legacy.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
