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Cinépolis unveils 4th 3D Film Festival across India

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MUMBAI: Cinépolis has launched the fourth edition of 3D Film Festival, 3rd Dimension.

 

Cinépolis has been hosting the film festival annually since 2012. The three-week long festival will run across all its movie theaters from 28 August to 17 September, 2015. 

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The film festival will exhibit 1,470 shows of recent 3D blockbusters. Cinépolis has collaborated with global visual technology company RealD Inc. to provide 3D technology for the film festival.

 

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The film festival will take place in Cinépolis theaters equipped with RealD 3D technology.

 

Cinépolis has also collaborated with Northstar as media partner and Spiritual Yatra.com as associate partner for the festival.

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Cinépolis India head – strategic initiatives Devang Sampat said, “The second innings of 3D cinema has begun in India. The success of Avatar by James Cameron opened the floodgates of 3D films in Hollywood and Haunted by Vikram Bhatt managed to spark greater interest amongst the Indian filmmakers for this genre. With 3rd Dimension, we wish to usher in an era of an even more enhanced 3D experience in India and introduce the cinema lovers in the country to a more superior way to enjoy 3D films in the future.”

 

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“RealD is proud to support 3rd Dimension, a showcase of extraordinary movie-making as well as movie experiences. We look forward to this wondering event in bright, realistic and immersive RealD 3D,” added RealD VP and general manager Asia Pacific Edman Chan.

 

The film festival will screen blockbusters such as Fast and Furious 7, The Hobbit, Big Hero 6, Guardians of the Galaxy, Gravity and Avengers: The Age of Ultron for its patrons to re-experience the rush with its superlative 3D features and help them recognise a genuine 3D experience.

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Hindi

Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey

Ad filmmaker steps away from own venture to pursue direction and storytelling

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MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.

The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.

Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.

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Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.

Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.

His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.

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As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.

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