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Chrome Week 22: Hindi News genre the only loser
MUMBAI: Week 22 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed only the Hindi News genre in the Hindi Speaking markets (HSM) as the most affected with a drop of 0.1 per cent. ABP News topped the category with 95.2 per cent OTS.
On the gainers front, English Entertainment genre in the eight metros topped the category with 6.5 per cent growth. Comedy Central stayed happy at number one with 51.2 per cent OTS. With 3.5 per cent growth noted English Movies category in the eight metros with Movies Now leading the genre with 61.5 per cent OTS.
Infotainment in all India stood at number three with 1.1 per cent. Discovery recorded 83.7 per cent OTS. Last but not the least, Religious genre in the HSM markets garnered 0.9 per cent growth with Aastha channel registering 96.3 per cent OTS.
