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Chrome Data: Sport scores a goal in week 25
MUMBAI: The week 25 belonged to Sports channels. In the data collated by Chrome Data Analytics & Media for opportunity to see (OTS), the genre gained 2.4 per cent.
Ten Sports across the nation scored the highest with 76.2 per cent OTS.
It was followed by Infortainment channels, pan nation, with a minor jump of 0.5 per cent. In the genre, National Geographic Channel topped the list with 85.7 per cent OTS.
Next came, the Hindi Movie channels and Music channel in the Hindi speaking markets (HSM). Both gained 0.4 per cent.
Star Gold with 95.7 per cent and MTV with 88.0 per cent OTS reined their respective genres.
As for the bottom genres, Business News channels saw a drop of 2.0 per cent in the eight metros. Zee Business with 76.8 per cent OTS gained the most.
English Movie channels in the eight metros fell by 1.6 per cent. Movies Now continued its supremacy in the genre with 74.8 per cent OTS.
Hindi News in the HSM and Kids channels across India both saw a fall of 0.3 per cent. ABP News with 94.6 per cent and Cartoon Network with 83.7 per cent OTS topped their respective genres.
