iWorld
Chingari ties up with TPZ Records for music licensing
Mumbai: TPZ Records, the music label vertical of Talentpromoterz, has partnered with Chingari to promote its original songs on the short-video sharing platform.
The partnership will allow Chingari users to legally access the Indian music catalogue for creating short videos. At the same time, TPZ Records will be able to reach a larger audience in the smaller town through this association, said the statement.
Commenting on the development, TPZ Records’ owner and head of digital marketing, Pinkeesh Deveda said, “TPZ Records’ tie-up with Chingari will be a great opportunity for promoting our songs through the short videos format and for entertaining and motivating our audience as well. It will also enable us to reach out to a much larger audience.”
“The Indian short-video market has seen a steep new user spike in the last few months. Chingari has managed to get its fair share too. Our objective is to ensure new users keep increasing in numbers while maintaining the current user base. This partnership with TPZ Records will be the deal-breaker for both of us in reaching out to the masses and keeping them engaged,” added Chingari app, co-founder and CEO, Sumit Ghosh.
“Chingari is keen on exploring the engagement factor legally and entertainingly. Amidst increasing competition, such tie-ups will be engaging and offer options that are safe for us and our users,” remarked Chingari app, co-founder and COO, Deepak Salvi. “In the last few years, TPZ Records has created music videos in various Indian languages with mass appeal. And Chingari is a short-video sharing platform meant for the masses. We had to come together.”
iWorld
X launches XChat messaging app on iOS with calls and encryption
Standalone app marks shift from “everything app” vision, adds E2E messaging.
MUMBAI: From one big app to many small chats, X seems to be splitting its ambitions. X has rolled out its standalone messaging app, XChat, to iOS users, opening up a new front in its evolving product strategy. The app allows users to connect with existing X contacts through private and group messages, file sharing, as well as audio and video calls. The launch follows a limited beta phase, where the platform tested the product with a smaller user base to refine the experience. Now available publicly, XChat marks a notable pivot from earlier ambitions championed by Elon Musk to turn X into a single “everything app” combining messaging, payments, commerce and more.
Instead, the company under xAI ownership and backed by SpaceX appears to be building a suite of standalone applications, each targeting specific use cases while expanding its broader ecosystem.
At launch, XChat includes end-to-end encrypted messaging, PIN-based access, disappearing messages, and features such as message editing, deletion for all participants, and screenshot blocking. The company has also said the app is free from advertisements and tracking mechanisms, positioning it as a privacy-first alternative in a crowded messaging space.
However, security claims around the platform are likely to face scrutiny. Earlier iterations of XChat drew criticism from experts who argued it fell short of established encrypted platforms like Signal. With the wider rollout, the app is expected to undergo fresh evaluation to assess whether those concerns have been addressed.
Beyond messaging, XChat will also house X’s Communities feature, which is being discontinued on the main platform due to low usage and spam concerns. Migrating these users could provide an early boost to adoption, effectively turning XChat into both a communication and community hub.
The move underscores a broader recalibration at X less about cramming everything into one app, and more about spreading bets across multiple touchpoints, one message at a time.
