iWorld
Chinese net streaming station KyLinTV starts airing in the US
MUMBAI: A couple of days ago Chinese television service which uses the internet to stream information KyLinTV celebrated its successful launch.
KyLinTV aims to bring the best of Chinese broadcast TV channels and Video on Demand (VOD) — over 15,000 hours of entertainment — into Chinese homes across North America (an estimated 3 million households).
KyLinTV COO Nancy Li says, “KyLinTV is a whole new way of delivering entertainment and is the way of the future. We have put together the best of Chinese broadcast television, the most popular movies, dramas and a wide range of Video on Demand that you cannot find anywhere else outside of China. KyLinTV initial subscribers have been impressed with the
depth of programming offered by our service and our ability to bring the very best and latest in Chinese content”.
Through the use of Internet Protocol Television (IPTV), KyLinTV brings broadcast channels from China’s CCTV, the latest in movies, dramas and other entertainment in real time. KyLinTV’s patent pending video Codec and streaming technology delivers high quality video to the television using existing Home DSL or Cable broadband. KyLinTV’s set-top-box supports wireless home networks and has built-in security to protect against unauthourised use of the content. KyLinTV claims that it is easy to install and simple to use.
With the KyLinTV service, subscribers receive more than 300 hours of new content every week including the Top 10 movies and TV dramas from China.Health Today is one of the companies that is ditrbuti9ng the service. The company’s president Yang Chen says, “The best part about KyLinTV is the convenience. With VOD I watch what I want when I want. So I never worry about missing a programme. I can also select from KyLinTV’s large library of Chinese content and just click and watch. This is so much better than running to the store or ordering DVDs online.”
KyLinTV also comes with other features like quick search and bookmark. KyLinTV service is available everywhere.Based in Plainview, New York, KyLinTV comes to the marketplace through the stewardship of two key investors, Computer Associates founder Charles B. Wang, and Cablevision founder Charles Dolan. Production and content is made possible through a technology partnership with Beijing based TransVideo.
iWorld
JioHotstar enters micro-drama space with 100 shows under Tadka banner
Short-form push targets 300M users as content meets commerce in new format
MUMBAI: JioStar has made a bold play in India’s fast-growing micro-drama space, rolling out over 100 short-form shows under its new Tadka banner on JioHotstar, timed with the massive viewership surge of the Indian Premier League 2026.
The scale of the launch signals clear intent. Rather than testing the waters, the company has dived in headfirst, releasing a wide slate of content on day one. Each show is designed for quick consumption, with episodes running 60 to 90 seconds in a vertical format tailored for mobile-first audiences.
The move comes as India’s micro-drama market, currently valued at around $300 million, is projected to grow tenfold to over $3 billion by 2030. Globally, the format has already proven its mettle, with China’s micro-drama sector recording explosive growth in recent years.
What sets this rollout apart is its built-in monetisation strategy. The shows are free to watch and ad-supported, with brand integrations woven directly into storylines from the outset. It reflects a broader shift where content and commerce are increasingly intertwined, rather than operating in silos.
The timing is equally strategic. With more than 300 million users already tuning in for IPL action, JioHotstar is effectively turning cricket’s biggest stage into a discovery engine for its new format.
The company is not entering an empty arena. Early movers like Kuku TV, MX Player and platforms backed by Zee Entertainment Enterprises have already laid the groundwork, building audiences and validating demand for snackable storytelling.
Now, with scale, distribution and advertiser interest aligning, the big players are stepping in. For JioStar, Tadka may well serve as a proving ground for the next evolution of digital entertainment, where every minute counts and every second sells.
If the bet pays off, India’s next big content wave might just arrive in under 90 seconds.
