DTH
Chinese cable op uses BigBand Digital TV mgt to expand programme lineup
MUMBAI: With the aim of expanding its programme lineup and maximising bandwidth efficiency Nanjing Radio and Television Network has done a deal with BigBand Networks which provides network platforms for video, voice and data services in China.
Nanjing has deployed the BigBand Broadband Multimedia-Service Router (BMR) for its digital television services. The operator, one of China’s largest, is using extensive functionality of the BigBand Digital TV Management solution to deliver live programming in its network with more than 800,000 subscribers.
This BMR platform deployment will also allow Nanjing to introduce more advanced services and functionality. Nanjing states that it chose BigBand Networks as it distinguished itself from alternatives with a complete and flexible solution design that accesses content from various sources, achieves total control over program lineups and bandwidth efficiency, and performs the necessary processing for reliable delivery to Nanjing subscribers.
The BigBand BMR provides a complete solution for Nanjing’s current needs and also has next-generation capabilities to evolve with our expanding initiatives such as Gigabit Ethernet networking between facilities. The Nanjing deployment utilises multiple BigBand Digital TV Management functions for end-to-end delivery. The modular port flexibility of the BigBand BMR is leveraged to access content from a variety of program source types, including satellite downlinks, terrestrial broadcast feeds and local storage.
The operator determines which of the accessed programmes to carry and what channel lineups to utilise, which is realised through statistical remultiplexing with RateShaping bit rate adaptation maintaining video quality while maximising bandwidth efficiency. The content is modulated by broadcast QAM modules on the BMR for robust delivery to any digital subscriber device including support for DVB Simulcrypt security.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
