e-commerce
Chicco partners with Myntra to accelerate online retail sale
New Delhi: Chicco, the brand that takes care of multiple needs of babies with innovative offerings in nursing, cosmetics, toys, travel and fashion has tied up with leading e-commerce platform Myntra for fashion range.
Chicco is now ramping up its focus on the digital segment for the Indian market to expand its customer base. Chicco is now showcasing fabulous fashion collection and trendy accessories on the Myntra platform for customers to directly shop from the comfort of their living room. Chicco is present in the baby personal care category also on Myntra and soon plans to launch footwear range. This seems to be the right time for brands to launch their product range online through Specialist e-commerce portals especially when the consumer is shifting more towards e-commerce for shopping and other utilities due to the current scenario.
As India’s leading destination for fashion and lifestyle products, Myntra has a large base of fashion-forward and loyal customers across the country, making it the perfect partner for Chicco to spread its footprint online in India. Myntra is also today, a leading destination for kids to wear with more than 400 international and domestic brands on its platform.
Artsana India Chicco CEO Rajesh Vohra said, “We have collaborated with Myntra to give digital experience to our consumers. It’s all the more important in the current situation than ever. The association is very encouraging in terms of the response we have received. The association has helped Chicco fashion range reach our potential consumers throughout the country which was available only in Chicco Exclusive Stores so far.”
Myntra CEO Amar Nagaram added, “Chicco is a world-renowned brand known for its range and quality of baby products, and is also one of the leading brands in India in the segment. Adding the brand to our portfolio has not only strengthened our offering, but also created the ground for millions of parents to shop for quality products for their kids from the safety of their homes. The kids’segment as a whole is witnessing strong momentum on our platform at present and we believe this trend will continue to shape the future of the category with more and more shoppers across the country opting for buying online.”
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e-commerce
Insight Cosmetics partners with Pinda for homegrown beauty push
New campaign ‘Kudiye… ghar ki yaad nahi aayi tujhe?’ celebrates toxin-free, skin-first Indian formulations over imported ideals.
MUMBAI: Insight Cosmetics has just turned the beauty narrative on its head and it’s doing it with a very familiar face. The fast-growing Indian beauty brand has teamed up with Udaybir Sandhu, better known as Pinda from the hit series Dhurandhar 2, for a campaign that proudly puts “Made in India” at the centre. Titled “Kudiye… ghar ki yaad nahi aayi tujhe?”, the film taps into that deeply relatable feeling of rediscovering something better right at home, challenging the long-held notion that international always equals superior.
Instead of chasing global trends, Insight is highlighting what it does best: skin-first, ingredient-conscious, toxin-free formulations designed specifically for Indian skin tones, textures and climates. The campaign positions sattu-level honesty and performance as the new standard confident, rooted and globally competitive.
Insight Cosmetics director and spokesperson Mihir Jain said, “Insight has always believed that India doesn’t need to look outward for validation. We have the talent, the understanding, and the capability to create world-class beauty products right here. Pinda represents that same confidence rooted, real, and unapologetically Indian.”
Pinda added, “There’s real pride in representing something that’s ours. For too long, we’ve been told that better comes from outside. Insight is changing that. This is about backing what’s made for us, trusting what understands us, and owning our identity with confidence.”
The collaboration rests on four clear pillars, proudly homegrown innovation, a strict toxin-free promise, a genuine skin-first approach, and deep cultural relevance that speaks to a generation both rooted in India and globally aware.
In a market long dazzled by foreign labels, Insight Cosmetics and Pinda are quietly proving that the most powerful beauty move is the one that feels like home. The campaign doesn’t just sell products, it sells a mindset, that the best glow is the one you already recognise. And right now, that glow is proudly, unapologetically Indian.
