Kids
Chhota Bheem forays in MENA Global Village
MUMBAI: The 21st Edition of Global Village, Dubai, the multi-cultural festival park will have Chhota Bheem leading the pack for their attraction this season. As a part of the kids festival which kick-starts in February 2017. Chhota Bheem and his gang will mark his presence at Global Village in a musical show and kids will see the characters in this format for the first time in MENA.
The musical will be a part of the special Kids Fest offering at Global Village. Mascots of the central characters of Chhota Bheem Series – Chhota Bheem, Chutki, Jaggu & Kalia, will be part of the musical that will have Dholakpur recreated. The 20 minute show will be played daily on the main stage. The story line is being picked from one of the episodes of Chhota Bheem series and is being drawn up by Green Gold Animation, the makers of Chhota Bheem. The musical will be directed by Global Village. The show will be laced by Chhota Bheem’s theme song and other popular Bheem songs.
Green Gold Animation COO Samir Jain said, “We are ecstatic to be the part of one-of-a-kind festival like Global Village. Global Village is considered to be one of the main tourist attractions of Dubai and the region as a whole. Our presence at Global Village expands the brand at multiple levels in the region. With the musical and through mascot presence we will extend an experience of the brand. Global Village is a truly international platform in spirit and I see some brilliant business opportunities opening up through this collaboration.”
Talking about Chhota Bheem’s entry, Global Village CEO Ahmad Hussain Bin says, “We are very happy to collaborate with Green Gold Animation to become the first entertainment park outside of India to launch live shows of Chhota Bheem at Global Village. We have a large number of visitors from the Indian subcontinent and are aware of the popularity of the success of the IP of Chhota Bheem. Global Village as a cultural and family park has a strong focus on bringing top entertainment to its target audiences and this collaboration is just part of the bigger vision of adding more such successful IP shows to the fantastic line-up that we already have. We look forward to the successful launch of Chhota Bheem at Global Village in February of next year during our special ‘Kids Fest’ when the live activations will take place.”
This season of Global Village will go on till 8 April 2017 while Chhota Bheem will make its debut in the first week of February at ‘Kids Fest’.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
