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‘Chhota Bheem’ boosts DD National’s 2 pm slot viewership
MUMBAI: Chhota Bheem on DD National improved the slot viewership, according to the latest BARC-Nielsen report data.
Kids in the 2-14 age group contributed 38 per cent of the slot viewership of 2-2.30 pm.
In the Hindi Speaking Market (HSM) 2+ category, the programme saw an increase from 154,000 impressions during the pre-Covid2019 period to 1,729,000 impressions in week 16. This is a jump of 11 times.
In the HSM 2 to 14 years, it increased from 34,000 impressions in pre-Covid period to 662,000 impressions in week 16, which was a jump of 20 times.
