Music and Youth
Channel [V] to explore mobisodes
MUMBAI: Following the footsteps of sister channel Star One, Channel [V] is planning to offer mobisodes for cellphone users.
The music channel is in the process of identifying properties which can be created for made-for-mobile programming, a service that can generate a new revenue stream for broadcasters.
A mobisode is a brief episode of a video programme designed to be viewed on a mobile phone.
Speaking to Indiantelevision.com, Channel [V] head honcho Amar K Deb says, “Yes, we are exploring this option and are keenly looking at the mobisodes market.”
Not providing any further details, Deb however admitted that a few of the channel’s prized properties were being identified for converting into mobisodes. Says he, “You just keep watching your mobile phones, it will come soon.”
In India, Star India has tied-up with mobile service provider Hutch to create mobisodes of the successful Star One comedy show The Great Indian Laughter Challenge (TGILC).
On the international arena, broadcasters are eyeing at this market as an important source of new revenue. Bite-sized programming from some of the television shows that can be accessed via mobile phones include VH1’s Best Week Ever, Comedy Central’s – The Daily Show,and Nickelodeon’s – Dora the Explorer.
Channel [V] is also looking at exploiting the wireless platform. It has taken the reality talent hunt into a new mode in the form of an interactive hunt – [v] Mobile Singer – on the wireless platform, says Deb. “We believe in creating innovative content. The wireless age is the next big thing to explore. With [v] Mobile Singer, we have entered that sphere. The concept provides an opportunity for all aspirants to practice and participate anywhere.”
The participants need to dial 1905-425-7827 to register and sing any one of their favourite Bappi Lahiri’s songs as part of the initial audition phase. [v] Mobile Singer is somewhat based on the concept of karaoke.
Channel [V]’s revenues jumped by 40 per cent in the last fiscal due to the success of some of the properties like [V] Super Singer, Freedom Express and [V] on the Run, says Deb. “The agenda this year is to exploit the wireless and digital platform. The reality hunt will be our biggest programming effort,” he adds.
Music and Youth
TLC launches ‘World On My Plate’ with Shipra Khanna
New travel-food series premieres 29 March at 7:00 PM.
MUMBAI: Shipra Khanna just packed her bags and her flavours because when a celebrated chef takes you on a global plate tour, even the couch starts feeling like first-class. Warner Bros. Discovery India has announced the launch of World On My Plate with Shipra Khanna, a new travel and food series set to premiere on TLC on 29 March at 7:00 PM. Hosted and curated by the popular chef and television personality, the show blends food, travel and culture through an intimate and immersive lens.
Across three visually rich episodes, Shipra journeys to global destinations to explore not just what people eat, but why they eat it, uncovering the stories, traditions and human connections behind every dish. The series opens in London, weaving its iconic landmarks with diverse culinary scenes, before moving to Spain’s vineyards, olive orchards and coastal kitchens.
Warner Bros. Discovery head of advertising revenues for South Asia Tanaz Mehta said: “At TLC, our focus has always been on bringing authentic stories that reflect how people live and connect. World On My Plate builds on this by using food as a lens to explore shared traditions across geographies. We’re excited to collaborate with Chef Shipra Khanna, whose perspective brings both depth and relatability to these narratives.”
Shipra Khanna added, “Food has always been my way of connecting with people and understanding cultures. With World On My Plate, I’ve had the opportunity to step into new worlds, learn from incredible individuals, and share stories that go far beyond the plate. This show is very special to me.”
The series promises strong visual storytelling, meaningful interactions and a fresh perspective on global cuisine celebrating flavours alongside the emotions and traditions that shape them.
In a world where travel shows often feel like distant postcards, Shipra Khanna is serving up something far more personal: a passport to cultures through their kitchens, proving that the best way to understand a place is still through the plate. Tune in to World On My Plate with Shipra Khanna starting 29 March at 7:00 PM on TLC.
