Kids
Sony Yay! turns five: Announces fresh content and fun experiences for kids
Mumbai: With the onset of summer 2022, kids entertainment channel Sony Yay! has launched its three-pronged approach of ‘entertain-experience-explore’ to celebrate its fifth anniversary. With its robust summer lineup, the channel aims to become the destination of unlimited ‘entertainment.’ The channel further plans to drive engagement with its young fans by extending the Yay! ‘experience’ beyond television, reaching out to kids wherever they are. The channel will also ‘explore’ actionable initiatives drawn from key kids’ insights that are derived from its listening mechanism.
With an aim to bring entertainment to the forefront of its summer offering, Sony Yay! brings to its young fans brand new episodes of the iconic shows – “Oggy and the Cockroaches” and “Obachhama – Kun.” Moreover, the channel doubles the dose of entertainment with two first-ever film from the show – “Taarak Mehta Ka Chhota Chashmah,” added with new episodes of the popular show. Come June, Sony Yay! will launch another brand new show “Ha.Go.La” starring the adventures of three friends Hathgola, Goli, and Latha.
Further extending the Yay! ‘experience’ beyond television, the channel begins an exclusive partnership with KidZania, wherein kids in Mumbai and Delhi will get a chance to interact and form deeper connections with their favorite toons via a specialised interactive city for kids. In addition, kids’ can also engage with their favorite toon Oggy in over 70 city canter activities across the length and breath of the country, mall activations across metros. The engagement will also extend on digital platforms, including over 10 mobile games, contests and exclusive watch parties.
With their third approach to ‘explore,’ Sony Yay! endeavors to understand its young audiences and their choices to deliver them a wholesome entertainment experience. With an aim to share its learnings on its anniversary, the channel is all set to present its first-ever survey- ‘Searchlight 2022.’
“It is heartening that our brand has grown multifold since our inception and has been able to garner more than 43 million viewers on television across the country,” commented Sony Pictures Networks India – kids’ genre business head Leena Lele Dutta. “Raising the bar with innovative storytelling across genres it’s heartening to witness an overwhelming love from our young audiences. With our new summer offerings on and beyond television, we aim to be the one-stop destination for kids.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
