iWorld
Cellular Association welcomes central advisory to state govt on mobile towers
NEW DELHI: The Cellular Operators Association of India has welcomed the advisory sent by the Department of Telecommunications to state governments on mobile tower guidelines, saying the norms clearly segregate emission aspects from structural requirements.
The DoT has asked the states to refrain from sealing mobile towers or disconnecting power supply to them without the permission of its unit, TERM cell, on account of radiation related issues.
COAI director general Rajan S Mathews said in a statement: “We are working closely with the DoT to ensure that all safety norms are made universal and fears of the public about the telecom towers are removed”.
He said the positive aspect of the guidelines is a clear distinction and segregation of emission (EMF) aspects from structural requirements. “The new guidelines have clearly stated that EMF aspects, compliance of RF exposure field emissions, issues related to SACFA, licence etc are to be handled solely by the DoT’s TERM Cells,” it added.
COAI said the guidelines encourage a nominal one-time fee, single window clearance, and electricity connection on priority for mobile towers.
“These are welcome steps for the industry which has been contending with a complex system and procedural delays which are hindrance towards the much required development of telecom infrastructure in the country,” it added.
India has already implemented stricter radiation norms than are followed by other countries, DoT officials said.
Industry representatives maintain that due to the lack of awareness on radiation, people object to the installation or working of mobile towers.
Around 5,000 towers in Delhi and Mumbai were termed illegal by local authorities and shut down.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
