e-commerce
Celebrate ‘Deal-Wali Diwali’ with CouponDunia
MUMBAI: Coupon code website CouponDunia has launched a series of campaigns this festival season. Apart from offering 30 exclusive deals on their website, they recently released two videos for their Diwali campaign; one called ‘Deal-Wali Diwali’ and another music video in association with East India Company (EIC).
With their new Diwali campaign – ‘Deal-Wali Diwali’, they are trying to capture consumer’s mindset on giving or even receiving gifts. Within four days of its launch, the video received over 1 lakh views.
Link to the Diwali Video:
https://www.youtube.com/watch?v=9Nq3V0_1OFY
Talking about the ‘Deal Wali Diwali’ video, CouponDunia Founder and CEO Sameer Parwani said, “CouponDunia’s core brand value lies in helping consumers save money. Festivals and special days provide us an opportunity to make our loved ones happy. It is all about spreading happiness. Now with the online retail industry offering some great deals and discounts, gifting has never been easier. Through this video we have tried to showcase what each one of us feels even while getting a gift from a dear one?”
While the first video deals with gifts and happy part of the festival, the other video addresses and voices the not so pleasant perspective of the common man on how festivals are being celebrated these days.
As the country gears up for the upcoming festivities, people are already dreading the impending traffic jams, surging noise pollution, filthy streets and leftovers of celebrations everywhere.
“I think it is a common problem that all of us our facing today. We all enjoy celebrating festivals but there is a different side to it as well. We loved the way EIC has tried to incorporate the concept of celebration through this video and hence are happy to partner with them in spreading this simple message,” Parwani further added.
On associating with CouponDunia, EIC founder Kunal Rao said, “I’m glad to see corporates get involved in these matters. You could say they are performing corporate social responsibility through a sense of humour! We are glad CouponDunia sees the fun side of life and are very happy to be associated with them”.
The video, a parody of Miley Cyrus’ ‘Wrecking Ball’, is a light-hearted, good-spirited take on this problem includes many familiar faces like Suresh Menon, Ashwin Mushran, Gaurav Kapur, VJ Bani and Jose.
Titled ‘Wrecking God’, the video is shot entirely on iPhone 5S and mixes smart humour with a social message.
Link of the video:
https://www.youtube.com/watch?v=4bOhjURZOeM&feature=youtu.be
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
