Ad Campaigns
HP launches ‘Stories of India’ campaign to preserve folklore through AI
Mumbai: HP India is celebrating Diwali with the launch of its campaign, ‘Stories of India with HP,’ blending tradition with technology in a heartfelt story of legacy preservation. The campaign follows Sharad, a retired storyteller who embodies an older generation, often overlooked in today’s digital-first world. Through Sharad’s journey, HP showcases the transformative role of AI in keeping folklore alive, offering a way to bridge generational divides through innovative storytelling.
In this campaign, HP reaffirms its commitment to empowering creators, storytellers, and elders, envisioning a future where cultural heritage and technology can thrive together. The story unfolds with Sharad, who, feeling adrift after retirement, reconnects with his storytelling roots when his granddaughter visits for Diwali. As he shares his beloved tales, he realises the threat traditional storytelling faces in the digital age. Guided by his daughter, Sharad explores HP’s AI-powered tools, creating animated versions of his stories and launching his own YouTube channel, revitalising folklore for future generations.
HP India, SVP & MD, Ipsita Dasgupta commented, “At HP, we believe that technology has the power to preserve the heart and soul of our cultural heritage. Our film tells a story of how technology innovations such as AI can weave together the past and present, uniting generations through the magic of timeless tales. We hope this story inspires everyone to embrace innovation while preserving the richness of our heritage for future generations.”
Since its release, the campaign film has garnered over 26 million views, resonating deeply with audiences across platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
