Applications
CBS launches streaming app for iPad, iPhone
MUMBAI: US broadcaster CBS has announced the launch of the new CBS App for iPhone and iPad users, offering full-episode streaming of CBS programming from primetime, daytime and late night.
The new app further extends the reach of the shows‘ audience, providing more flexibility and opportunity for catch-up viewing and opens yet another monetisation window for the company‘s industry-leading content.
The CBS App is available for immediate download from the App Store, and offers original and second-screen features for CBS‘ shows such as ‘NCIS‘, ‘The Good Wife‘, CSI: Crime Scene Investigation‘, ‘How I Met Your Mother‘ and ‘The Young And The Restless‘.
Daytime and late night programming will be available within 24 hours after initial airing, while most primetime programmes will be available on the eighth day after broadcast.CBS also announced it would introduce similar full-episode streaming apps for all major mobile and tablet platforms later this year, including Android and Windows 8.
CBS president, CEO Leslie Moonves, said “We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so. Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem. In addition, by making our shows available on all the leading mobile devices out there, we are confident we will bring a whole new set of viewers to the CBS Television Network and build upon our standing as the #1 network in the business.”
CBS Interactive president Jim Lanzone said, “Our online viewers not only want to watch their favourite shows on multiple devices, they want deeper engagement with the programs they love. The new CBS app gives them the best of both worlds, letting people watch CBS shows on the best screen available for them, with a host of extra features that give them a richer viewing experience whenever and wherever they tune in.”
The new CBS App will integrate the existing CBS Connect App experience by the start of the Fall TV season. At that time, the CBS App will offer integrated social feeds; live events that allow fans to engage directly with talent; and second-screen experiences synched to the broadcast with additional content for select shows like ‘CSI: Crime Scene Investigation‘, ‘Criminal Minds‘ and ‘Hawaii Five-O‘.
Buick is the official launch partner for the new CBS App, bringing users CBS programming with reduced commercial interruption for the first several weeks after launch.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
