News Broadcasting
CBS and UPN team with Ampd Mobile for ‘Numb3rs’ and ‘The King of Queens’
MUMBAI: CBS and UPN have teamed up with mobile entertainment provider Ampd Mobile to bring television programming related content to the Ampd members broadband enabled wireless phones.
Under the agreement, Amp’d Mobile will carry behind the scenes footage, unique previews, interviews and show clips from hit CBS prime time series such as CSI: NY, Numb3rs, and The King of Queens, as well as clips and highlights from Late Show with David Letterman.
Amp’d Mobile will also exclusively program mobile video content from UPN’s top-rated series America’s Next Top Model, in addition to content from the Network’s hit comedies Everybody Hates Chris and Girlfriends.
“We knew the ‘DVD-extra’ category of behind the scenes footage, highlights and interviews from these key CBS and UPN programs would be at the top of our members’ ‘must have’ list,” said Amp’d Mobile senior VP content and Internet services Seth Cummings.
CBS and UPN content on Amp’d Mobile will be available later this month.
Amp’d Mobile is the first mobile entertainment company created to bring broadband wireless services to the youth market. Its members will have access to entertainment branded channels on their cell phones in which they can download video, wallpapers, ringtones and voicetones, all easily accessible through the Amp’d Live program guide.
“Amp’d is an exciting new entertainment destination in the mobile world, and a great place to showcase our content to the younger audiences and early adopters they are targeting,” said CBS Digital Media VP Wireless Cyriac Roeding. “The cell phone is the most personal medium; we see great opportunities here to create personal connections that deepen our viewers relationship to the program, or to creatively expose new viewers to CBS and UPN content.”
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
