Kids
Cartoon Network ups the marketing ante with global campaign ‘Redraw Your World’
Mumbai: Cartoon Network has revealed a new brand positioning and tagline ‘Redraw Your World’ across its key tentpoles in summer, the flagship school contact programme and the year end festive season. Perfetti Van Melle India has come on board as the campaign’s ‘presenting sponsor.’
From 30 March onwards, viewers will be “able to enjoy a completely new look and feel of the Cartoon Network channel refreshed with vibrant colours, music and design, and an expansive new programming slate,” said the channel in a statement.
“With the Redraw Your World launch, we are all set to provide kids with a platform that celebrates uniqueness, empowers little actions and inspires storytelling,” said South Asia network head Cartoon Network and Pogo Abhishek Dutta. “It strengthens our content commitment for India with fun and family-friendly narratives starring popular and iconic characters, reflecting the world and depicting the tales of adventure and bravery.”
The campaign will feature alongside shows like “Ekans – Ek Se Badhkar Snake,” “Dragon Ball Super,” “Digimon Adventure,” Emmy-nominated series “Lamput,” “The Powerpuff Girls,” “Ben 10,” “Tom and Jerry,” and “DC Super Hero Girls” among others.
Cartoon Network will bring over 200 hours of fresh content including original homegrown series, international shows, acquisitions, and specials. The channel will also bring a special block for preschoolers under ‘Cartoonito’ later this year.
The tagline ‘Redraw Your World’ is a brand proposition that has been rolling out across the world.
“At Cartoon Network, we create original and diverse worlds that are vibrant and fun. Armed with creativity, ‘Redraw Your World’ is an extension of our global commitment to inject stories that reflect the world, inspire imagination, and empower kids,” said head of WarnerMedia Kids in Asia Pacific Leslie Lee.
The campaign will also have an on-ground activation in leading malls. Cartoon Network has partnered with the Indian Premier League (IPL) and several brands in the food and beverage and technology sectors.
In collaboration with the IPL team, Rajasthan Royals, Cartoon Network’s characters ‘Ekans’ and ‘Tom’ and ‘Jerry’ will co-create engaging content with the players for their digital platforms.
The channel has inked a deal with 99 Pancakes across its 33 outlets in 14 cities all through April to May and launched a curated menu.
Cartoon Network has partnered with Reliance Digital to bring its campaign theme closer to viewers with in-store displays and character meet and greets held across 100 outlets across Maharashtra and Gujarat.
In May, the channel will unveil a new music video anthem, that would be a hybrid of animation and live action to empower kids to ’embrace their true selves.’
The network has launched ‘Cartoon Network Fan Art’ talent showcase contest across Instagram, YouTube, Facebook where kids may follow the hashtag #RedrawYourWorld and participate.
The channel is planning to conduct its 15th edition of school contact programme across 13 cities followed by on-air content, social media activations and on-ground activities during Diwali and Christmas later this year.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
