Kids
Cartoon Network sets up ad sales office at Singapore
MUMBAI: Dedicated kids’ channel Cartoon Network’s in-house advertising sales, sponsorships and promotions team has established a Singapore office to cater to business partners more efficiently.
The Singapore office provides Cartoon Network with a strategic presence and will position the Network for continued growth in South East Asia.
Says Turner Entertainment Networks Asia VP of regional advertising and licensing sales Soumitra Saha, “Advertisers in Singapore have shown an increased interest in working with Cartoon Network over the years, and we have implemented several successful marketing campaigns for clients in this market.”
Karen Tan, account manager for advertising sales for Cartoon Network will be based in the Singapore office.
Cartoon Network will offer comprehensive and integrated solutions encompassing awareness building and product communication enhancement for clients across the region.
With its ability to work closely with clients and align their brand messages successfully, the Network’s skilled team of ad sales professionals have successfully collaborated with clients to deliver solutions that have a direct impact on sales.
Strategic deals spanning highly creative communication across TV, web, retail, and direct consumer contact in the form of events, exemplifies the power of partnership offered by Cartoon Network. Recent companies that have worked with Cartoon Network include KFC, Pizza Hut, Danone, Lion, Nestle and Eagle Moss.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
