Kids
Cartoon Network & Pogo target 1 million kids via school contact program
MUMBAI: Turner India is set to launch its annual Cartoon Network and Pogo School Contact Programs (SCPs) across the country. With innovative and engaging themes, both SCPs will not only entertain students with games, trivia and prizes but also impart valuable lessons.
Cartoon Network and Pogo SCPs, which kick-started on 3 August, 2015, will run till mid-September targeting over one million students (between standards 1 to 8) in approximately 1000 schools. Combined, the SCPs will be conducted across 12 cities including Mumbai, Delhi, Bangalore, Chennai, Pune, Lucknow, Kolkata, Ludhiana, Hyderabad, Kanpur, Ahmedabad and Amritsar.
The Cartoon Network SCP called ‘Adventure Camp’ is themed around the channel’s latest international series Adventure Time with lead characters Finn and Jake. The SCP aims to bring adventure and an outdoorsy spirit of camping into schools through physical activities, mental games, sports, team building exercises and other activities.
On the other hand, Pogo, through its ‘Bheem ka Fitness Formula’ SCP, is on a nationwide spree to make children fit and healthy like their superhero Chhota Bheem. Along with other popular Pogo characters like Mighty Raju, Tom and Jerry and Bean, kids will learn about the importance of physical and mental exercises during their daily lives and how this will help them stay sharp and fit.
Children in other parts of the country, can also be a part of all the action. On Cartoon Network, they can win exclusiveAdventure Time merchandise by participating in the Adventure Camp contest from Monday-Friday at 4 pm. Pogo is giving out tips to be healthy and fit like Bheem. All kids have to do is tune-in to the new episodes of Chhota Bheem every Sunday at 9:30 am.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
