Kids
Cartoon Network launches digital TV network in SE Asia
MUMBAI: With Gen Z becoming more tech savvy, kids are increasingly shifting their entertainment base to tablets and mobile phones instead of television. Keeping that in mind, kid’s channel Cartoon Network has launched a TV network built exclusively for a phone or tablet. Cartoon Network Anything is an app that contains content created for portable mobile platforms, rapidly delivering entertainment in a unique and fun way – an innovation that’s never been seen before in Southeast Asia.
The app is free and available for download now on the App Store and Google Play for smartphones and tablets. Cartoon Network Anything is an ever-growing and ever-changing stream of content consisting of games, activities, super-fast trivia quizzes and interactive video games, all approximately 15 seconds in length. After a user finishes with one item, they simply swipe the screen to move on to the next. The perpetually-updated stream is delivered randomly, providing entertainment that feels both immediate and everlasting.
“Cartoon Network Anything is unlike anything we’ve ever designed,” said Turner Kids Networks Asia Pacific chief content officer Mark Eyers. “The app is a whole new way to engage our audience, constantly maintaining a high level of suspense of ‘what will come next?’ Basically, it hosts the best of Cartoon Network on your phone!”
Hit franchises Adventure Time, We Bare Bears, Regular Show, The Amazing World of Gumball, Uncle Grandpa, Teen Titans Go! and Clarence all feature, but what makes the app so innovative is that everything is created exclusively for the app. Cartoon Network Anything will premiere Mighty Magiswords, an animated micro-series created specifically for this platform, along with a slew of new Asia Pacific-made short-form content such as Beat Monsters from Korea, Lamput from India, The Sketchy Show and Bill & Tony from Australia.
Cartoon Network’s recent research – New Generations 2015 – revealed that in smartphone households in Southeast Asia with children, 86 per cent of kids use apps at least weekly. In fact, those aged 4-14 are accessing on average five apps every month. Cartoon Network Anything presents a huge opportunity for advertisers who are looking to achieve an unparalleled level of brand alignment in a digital arena.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
