Kids
Cartoon Network greenlights ‘Lamput’ season 4 & ‘Lamput Meets Tuzki’ special
Cartoon Network has announced three new originals which are currently under various stages of development and production. These new originals will feature four animated icons, and it includes the development of a short-form Tom and Jerry pilot, which sees for the first time the classic cat-and-mouse duo transplanted to the Asia-Pacific region.
The production of Lamput Meets Tuzki, a special starring two well-known characters hailing from India and China, has also commenced, while the network has confirmed that work will soon begin on the fourth season of Lamput.
"Audiences have been laughing at Tom and Jerry’s chase antics for over 80 years. But this is the first time we’re looking at transporting the frenemies to our region, and reimagining their antics in an authentic and distinctly local context. We are working closely with Warner Bros Animation and Cartoon Network Studios in Burbank to bring these new adventures to life," said WarnerMedia head of kids APAC Leslie Lee.
In 2020, the legendary tales of the cat-and-mouse duo were launched in India with a first ever “thought-over” commentary in regional languages of Hindi, Tamil and Telugu. The local-language narration track added another layer of immersive, localised storytelling and was met with a great response from fans.
Lamput Meets Tuzki is a seven-minute special that brings together for the first time two legendary WarnerMedia IP created in India and China. Tuzki, a Chinese rabbit, is a hit with young adults and has found a wide following on instant messaging apps, consumer products and through an animated series. In 2018, celebrated Indian fashion designer Manish Arora created a Tuzki-inspired lifestyle collection that premiered at the prestigious Paris Fashion Week. The collection was available in China and India, expanding Tuzki’s popularity well beyond its homeland.
Lamput, a gooey orange blob, and master of disguise, is an Emmy-nominated Cartoon Network original property born in India. This non-dialogue, slapstick chase comedy by Mumbai-based Vaibhav Studios won the Best Children’s Programme at Asian Academy Creative Awards 2020, for the third time in a row. It was also nominated for an International Kids Emmy award, a first for any Indian production.
“Guided by Carlene Tan, who heads up our original productions for kids APAC, these two milestone projects are testament to our commitment to authentic storytelling. We look forward to continuing to champion Cartoon Network’s mission to unify our fans through more laughter, and even bigger and bolder adventures,” added Lee.
The Lamput Meets Tuzki special is scheduled for mid-2021, with more Lamput adventures to come. Cartoon Network Asia Pacific has also greenlit a brand new fourth season of Lamput, which will go into production in the second half of 2021.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
