Kids
Cartoon Network, Graphic India, POW! Entertainment get together for Chakra: The Invincible
MUMBAI: Cartoon Network, Graphic India and POW! Entertainment have announced a partnership that will bring to life Stan Lee’s first ever Indian superhero. The legendary writer is the co-creator of the world’s most popular superheroes including Spider-Man, X-Men, Fantastic Four, Iron Man, Hulk, The Avengers, and many others. The movie, entitled Chakra: The Invincible, will premiere on Cartoon Network on Saturday, 30 November at 12pm.
Talking about his first ever Indian superhero Stan Lee said, “I am incredibly excited to be collaborating with my friends at Graphic India as we launch this great new, thrill-a-minute superhero saga named, Chakra: The Invincible, on Cartoon Network.”
Brimming with enthusiasm he added, “The incredible story of Chakra, one of my latest and most exciting superhero creations, promises to captivate audiences in India and around the world with his adventures.”
Chakra: The Invincible tells the story of Raju Rai, a young Indian boy living in Mumbai. Raju and his mentor, the scientist Dr. Singh, develop a technology suit that activates the mystical chakras of the body. When Raju dons the suit, he discovers superpowers and vows to use his newfound abilities to protect and serve. Using his amazing powers, Chakra must save the city and the world from super villains!
Commenting on this partnership, Turner International senior director & network head – kids, south Asia Krishna Desai said, “We are thrilled to announce this partnership and to have the pleasure of working with one of the world’s greatest legends – and my favourite real-life superhero, Stan Lee. Chakra: The Invincible is a part of Turner’s continuing efforts to entertain kids and families across India with new and exciting characters and stories. We are certain that Chakra will be added to the long list of world renowned characters from both Stan Lee and Cartoon Network.”
“What a great opportunity to expand Stan’s global brand by introducing Chakra as our first Indian superhero, and who better to partner with than Sharad Devarajan and Graphic India, as well as Cartoon Network,” said POW! Entertainment CEO/president Gill Champion.
“The opportunity to work with Stan Lee to create Chakra: The Invincible is the culmination of a lifelong dream, made that much more rewarding by partnering with the amazing team at Cartoon Network,” added Graphic’s co-founder & CEO, Sharad Devarajan, who is also the director and executive producer of the animated film.
“Stan Lee is one of the most prolific storytellers in the world, and in the same way his previous characters are known by nearly every man, woman and child on the planet, we believe Chakra will captivate audiences from Boston to Beijing to Bangalore!”
Graphic India SVP creative Jeevan J. Kang has overseen the visual development and also created the character designs and art for the project working closely with Lee and Devarajan to bring Chakra’s story to life.
In addition to the partnership with Cartoon Network, Graphic India recently announced that Chakra: The Invincible has also been selected as part of a group of content partners to soon be featured on Angry Birds creator, Rovio Entertainment’s new ToonsTV platform, reaching audiences around the world.
Beyond animation, Graphic India will also be launching the character in a series of digital and print comic books and graphic novels as well as through toys and merchandise.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
