Kids
Cartoon Network, AOL team up for ‘Project Goldmaster’ in the US
MUMBAI: This is an initiative that gives an aspiring game developer the chance to create a product based on a Cartoon Network property. The broadcaster has announced an alliance with AOL for Project Goldmaster in the US.
Ten finalists will be selected to compete to win the top honour to develop an online game for CartoonNetwork.com’s Power Play Games area. The subject of the game will be a series such as Samurai Jack, Codename: Kids Next Door, The Grim Adventures of Billy and Mandy.
The winner will chronicle the journey to making a game using the Cartoon Network intellectual property on the AOL Journal blogging service. Through the creation of video vignettes, early story boards, screen images and interviews with the game-makers, AOL will also offer gamers an insight view of the creation of a game.
Cartoon Network New Media VP, GM Paul Condolora was quoted in an official release saying, “We know there is a great deal of talent and creativity in the independent gaming community. Project Goldmaster will be a significant opportunity for an up-and-coming developer. Cartoon Network has always been focussed on attracting new talent, first for our animated series and now to develop interactive games based on our successful properties. We think working with the independent gaming community on Project Goldmaster is a good fit with our mission and will allow millions of Cartoon Network fans the chance to buy and play this game.”
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
