Cable TV
Cable operators meet to counter DTH threat
MUMBAI: Feeling the threat that direct-to-home (DTH) would offer, cable operators met in Mumbai today to discuss how they could beat the competition.
They were particularly concerned about the way a DTH service provider was approaching housing societies in Mumbai with the proposal of offering residents a central dish antenna through which it would connect individual installations. This would, thus, do away with the usual practice of each flat owner having to buy a dish.
The meeting was called by Cable Operators and Distributors Association (CODA) and multi system operators (MSOs) were invited to offer their views. No decision has been taken yet on what course of action the cable operators would take.
“By setting up a common dish antenna, the DTH operator can grab away the entire society. This amounts to redistribution of signals and is unfair,” says a last mile operator who attended the meeting.
Tata Sky Ltd, the joint venture between the Tatas and Star, has approached societies of several high-rise buildings in Mumbai with such proposals because individual dish antennas, though not expensive, would be a difficult proposition in homes. Besides, marketing it to societies would be less tedious and cumbersome a process than approaching individual homes.
Defending the strategy, Tata Sky CEO Vikram Kaushik says this is only one of the many proposals that the company is making to rope in DTH subscribers. “Whenever any restructuring happens in any business, there will be forces which will have to adjust to the new reality,” he elaborates.
Tata Sky is planning to start its DTH service anytime between March and June 2006. It is awaiting the launch of ISRO’s Insat 4A satellite on 16 December.
In the meeting, representatives from MSOs suggested cable operators to push for digital cable TV. By being able to seed set-top boxes (STBs), they will be more effective in retaining their subscribers. “Antagonising any broadcaster by blacking out channels is not the solution, at least not immediately. Other ways have to be tried out. Ultimately we have to compete in the market with technologies like the DTH,” an executive from a leading MSO said.
CODA will meet again next week to decide on what action cable operators would take. “There are many issues that the cable industry faces. We were discussing some of them,” CODA president Anil Parab said, refusing to specify any single topic that dominated the meeting.
Siticable CEO Jagjit Kohli, Incablenet president Manoj Motwani and senior executives from Hathway Cable & Datacom attended the meeting.
Cable TV
Hathway Cable appoints Gurjeev Singh Kapoor as CEO
Leadership change comes as cable TV faces shrinking subscriber base and modest earnings pressure
MUMBAI: Hathway Cable and Datacom has tapped industry veteran Gurjeev Singh Kapoor as chief executive officer, marking a leadership pivot at a time when India’s cable television business is under mounting strain.
Kapoor will take over from Tavinderjit Singh Panesar, who is set to retire in August after a long innings with the company. Panesar, chief executive since 2023, has held multiple leadership roles at Hathway, including his latest stint beginning in 2022.
Kapoor brings more than three decades of experience in media and entertainment. He most recently led distribution at The Walt Disney Company’s Star India business, now part of JioStar. His career spans television distribution and affiliate partnerships, with stints at Sony Pictures Networks India, Discovery Communications and Zee Entertainment.
Panesar, with over three decades in the industry, has worked across strategic planning, distribution and business development in media, broadcasting and manufacturing. His past associations include ESPN Star Sports, Star India, Apollo Tyres and JK Industries.
The transition lands as the cable sector grapples with structural disruption. Traditional operators are losing ground to streaming platforms, while telecom and broadband players tighten the squeeze with bundled offerings.
An EY report estimates India’s pay-TV base could shrink by a further 30 to 40 million households by 2030, taking the total down to 71 to 81 million. The slide follows a loss of nearly 40 million homes between 2018 and 2024, a contraction that has already wiped out more than 37,000 jobs in the local cable operator ecosystem.
Hathway’s numbers reflect the strain. The company reported a consolidated net profit of Rs 93 crore for FY25, down from Rs 99 crore a year earlier. Revenue inched up to Rs 2,040 crore from Rs 1,981 crore. As of December 2025, it had about 4.7 million cable TV subscribers and roughly 1.02 million broadband users.
Kapoor steps in with a familiar brief but a shrinking playbook. In a market where viewers are cutting cords faster than companies can reinvent them, the new chief executive inherits a business fighting to stay plugged in.







