I&B Ministry
Cabinet approves 26 per cent FDI in digital media
MUMBAI: As the cabinet government amended the foreign direct investment (FDI) policy, it has also given the nod to 26 per cent overseas investment in digital media with government approval.
"The extant FDI policy provides for 49 per cent FDI under approval route in up-linking of ''news & current affairs'' TV channels. It has been decided to permit 26 per cent FDI under government route for uploading/streaming of news and current affairs through digital media, on the lines of print media," an official statement said.
While the FDI policy has not touched digital media for a long time, the cap has been introduced along the lines of print media where 26 per cent FDI is allowed through government approval route.
“The scope of the impact will be determined by the wording of the provision in the FDI policy. News and current affairs are present on social media platforms, on digital platforms that are subsidiaries of foreign brands etc. How would you differentiate between TV channels which have 49 per cent and their online streams, which will effectively have 26 per cent?” Eros International group chief marketing officer Manav Sethi commented.
The previous time when FDI norms in media were relaxed was in November 2015 to attract overseas funds. The FDI limit in news channels and private FM radio was raised to 49 per cent,up from 26 per cent, while 100 per cent foreign investment was allowed in entertainment channels.
“FDI in digital media is a welcome development. Clarity around this fast-growing segment of the media industry will act as an enabler for capital infusion. Significant value will be unlocked going forward,” Deloitte partner Jehil Thakkar commented.
I&B Ministry
Prasar Bharati sets EPG standards for DD Free Dish platform
New specs define 7-day guide, LCN mapping, and device compatibility.
MUMBAI: Your TV guide just got a backstage pass structured, scheduled, and far more in sync. Prasar Bharati has released detailed technical specifications for Electronic Programme Guide (EPG) services on DD Free Dish, laying down a standardised framework for how channels and programme information are organised and delivered. At the core of the update is a defined EPG data structure, covering genre-based categorisation, scheduling formats, and Logical Channel Numbering (LCN). The aim is simple: make navigation less guesswork and more guided experience across the platform’s over 40 million households.
The specifications also introduce a seven-day programme guide window for each channel, alongside clear rules for channel grouping and LCN mapping effectively deciding not just what you watch, but how easily you find it.
On the technical front, the document outlines requirements for Program Specific Information (PSI) and Service Information (SI), including descriptor usage across tables such as PAT, BAT and NIT. It further details service lists and network linkage parameters, giving OEMs and developers a clearer blueprint for integration.
Importantly, the framework is designed to work seamlessly with television sets equipped with in-built satellite tuners, enabling users to access DD Free Dish directly without additional hardware, an incremental but meaningful step towards simplifying access.
The platform will continue to operate on GSAT-15 transponders, using MPEG-4 compression and DVB-S2 transmission standards, ensuring continuity even as the interface evolves.
While largely technical, the move signals a broader push towards standardisation and user-friendly discovery in India’s free-to-air ecosystem because sometimes, the real upgrade isn’t what’s on screen, but how easily you get there.
