iWorld
BSNL sees speed spike in latest Netflix ISP ranking
MUMBAI: The streaming giant Netflix has released its monthly ISP Speed index data where India’s BSNL saw a noteworthy speed jump. The state-owned telco company’s average speed rose to 2 Mbps, up from 1.66 Mbps in July. Along with the speed spike, it also rose one spot according to the ranking. Other than BSNL, rankings of Hathway and D-Vois have also improved but the speed spike is not much notable. In overall country rankings, India fell one spot to 54th place. The Netflix ISP Speed Index is a measure of primetime Netflix performance on a particular ISP.
According to ISP index, 7 Star Digital, Spectranet, Airtel have acquired top three positions. Another government owned entity MTNL fell one spot due to the spike in BSNL’s average speed.
Globally, largest speed gain on the index was experienced by Flow in Jamaica. Speeds at the Jamaican operator increased by 0.74 Mbps, bringing its average monthly speed to 2.37 Mbps. Indosat-Fibre in Indonesia also saw notable spike reaching a 4.14 Mbps average for August up from 3.76 Mbps in July.
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In the losses category, KBro in Taiwan and SK Broadband’s speed in South Korea decreased notably. KBro experienced speeds decline to a monthly average of 2.80 Mbps from 3.06 Mbps last month and SK Broadband’s speeds slowed to 2.71 Mbps on average down from 2.97 Mbps last month. As per country rankings, Jamaica dropped five spots to 51st and Singapore dropped four spots to 12th.
The country reckoned to have the overall top speed is Switzerland at 4.19 Mbps, followed by Netherland’s 4.07 Mbps and Romania’s 4.01 Mbps. Netflix’s home country, the US, stood at eighth position with average 3.98 Mbps speed.
iWorld
Prashant Iyer joins Sony LIV as head of marketing
The former Netflix India director grew the streamer’s social following from half a million to 55m
MUMBAI: Sony LIV has poached one of India’s most battle-hardened streaming marketers. Prashant Iyer, who spent nearly eight years at Netflix building its India operation into a social-media juggernaut, has joined the platform as head of marketing.
Iyer leaves Netflix having done rather a lot. He grew the streamer’s India social community from roughly 500,000 followers to over 55m, delivered engagement and organic impressions double those of rivals, and ran more than 250 campaigns across titles, brand and partnerships. In his final role as director, marketing, he sat on the core leadership team credited with driving 15-times revenue and subscription growth over eight years. He also served as the only director-level social leader across Asia-Pacific, a regional mandate that stretched across a 200m-plus follower community.
Before Netflix came Nike, where Iyer spent three and a half years straddling digital brand commerce and key account management, including ownership of Myntra, the brand’s largest digital account in India. Earlier still, Titan Company gave him his first crack at brand and digital marketing.
Sony LIV, which has been muscling for position in an increasingly crowded streaming market, has landed a marketer who knows precisely how to build an audience from scratch and, just as importantly, how to keep it. For a platform still chasing the kind of cultural cachet Netflix India took years to earn, that is not a bad place to start.
