iWorld
BSE seeks & gets clarification on Eros Now-RelianceJio deal
MUMBAI: The Bombay Stock Exchange (BSE), which had sought clarification from Eros International Media Ltd on a partnership with Reliance Jio, has been told that the deal pertains to US-based parent Eros International Plc and not the India-listed entity.
On 25 August, Eros International had announced a deal between its over-the -top (OTT) platform Eros Now and Mukesh Ambani-led Reliance Jio, which is slated to launch its telecom services soon offering subscribers high- speed broadband and other related services.
The Eros Now service with its huge library of Bollywood movies, including recent blockbusters such asBajrangi Bhaijaan, Bajirao Mastaani, Tanu Weds Manu Returns, Prem Ratan Dhan Payo, will power Jio’s on-demand entertainment offering.
The company in its announcement yesterday claimed the “game changing partnership” with Reliance Jio will allow consumers to access high quality Eros Now service within the Jio ecosystem. Jio will provide Eros Now with an opportunity to acquire new subscribers throughout urban and rural India, the company had stated.
Eros International group CEO and MD Jyoti Deshpande was quoted in an official statement as saying , “As a market leader in the film business, Eros has always strived to bring our users the best of Indian entertainment, offering them the same unified experience across screens and networks. Eros Now’s philosophy is to be platform agnostic and embrace the very best in technology as we continuously enhance our content offering. With the broadband and 4G stage set to explode, our alliance with Jio is part of our philosophy to provide consumers entertainment whenever and wherever they want it.”
Eros Now has over 44 million registered users across Web, WAP and APP globally and is available across 135 countries with a vast majority of users from India. Currently it’s focused on monetization and achieving a target of one million paying subscribers by the end of fiscal year 2017.
With a pricing of Rs. 49 ($0.73) per month for a streaming service and Rs. 99 ($1.47) per month, which has additional features such as offline viewing, high definition, subtitles and progressive viewing, the Eros Now service is competitively priced in India compared to other OTT services offering Indian language and international content, the company had claimed.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
