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Brut India’s ‘Brut Indian Squad’ set to shine at 77th Festival De Cannes
Mumbai: Brut India unveils ‘Brut Indian Squad’, a ground-breaking initiative for Indian content creators, offering them the highly coveted stage of entertainment on the global platform Festival de Cannes. This pioneering campaign by Brut India underscores the unequivocal rise of the Creator Economy and its undeniable ascendancy, by tapping into the diverse cultures and voices that define our nation. The Brut Indian Squad includes a rich tapestry of talents such as Ayush Mehra, Namita Thapar, Viraj Ghelani, RJ Karishma, Ankush Bahuguna, Sanjyot Keer, Raj Shamani, Vishnu Kaushal, Sharan Hegde, Aastha Shah, Nancy Tyagi, who will represent India at the upcoming Festival de Cannes.
Additionally global pop sensation King from India will also be making his Festival De Cannes Debut this year.
As the official partner of Festival de Cannes Brut India, year-on-year has been at the forefront of showcasing the country’s best and most popular creators, successfully spotlighting the growing creator’s economy. This year ‘Brut Indian Squad’ has been curated to create a diverse stream of storytelling with our creators with unique stories and life journeys.
Commenting on the announcement, Brut India VP & editor-in-chief Mehak Kasbekar said, “Brut India is proud to bridge the gap between the film and digital industries by providing Indian influencers a prestigious international platform to create an unprecedented impact and unlocking vast opportunities. It gives us immense pleasure to bring a kaleidoscope of India’s diversity to Cannes with these talented creators with unique regional backgrounds on the international stage.”
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
