iWorld
Broadcasters exploiting NTO 2.0 provisions for a-la-carte pricing: Trai
Mumbai: The Telecom Regulatory Authority of India (Trai) on Friday said that some broadcasters are exploiting the freedom given for al-a-carte pricing of TV channels and warned that it will keep a strict watch on the industry and not shy away from acting in the larger interest of consumers and the industry.
With an increase in TV channel subscription rates impending, the Trai said in a statement that the new tariffs announced by leading broadcasters reflects their intention to raise the prices of driver and popular channels, according to a report by PTI.
These driver channels include general entertainment channels (GECs) and sports channels. The regulator refrained from naming any broadcaster but alluded that some leading broadcasters had hiked channel tariffs arbitrarily.
The regulator claimed that the prices that some of the broadcasters have announced for their channels are unsustainable, are not demand driven or market driven prices and are against the interest of the consumer.
This price hike has been announced in the garb of complying with the NTO 2.0, which is not true and rather an attempt to defeat the purpose of NTO that has already benefited the consumer to a large extent, stated Trai.
Trai further said, “A sustained and misleading campaign is being run to create an impression that the impending price increase is due to the new tariff regime (NTO) 2.0. It is being publicised that any/every consumer who opts for top GECs or sports channels will end up paying an extra amount of Rs 100,” according to the PTI report.
The purpose of the amendments to regulations for broadcasting and cable services sector was to ensure that no service provider corners undue gains and profiteers at the expense of consumers, as per Trai. It pointed out, “the channel pricing has remained under the prescribed ceiling for 15 years since 2004.”
Under the provisions of the new framework, broadcasters may freely fix the price of their television channels with certain conditions applicable for inclusion into a bouquet. The regulations state that a channel MRP greater than Rs 12 cannot be included into a bouquet. The framework should result in reduced bills for the consumers, said the regulator.
The implementation of NTO 2.0 will lead to an era of transparent tariffs and usher in better channel content at the most competitive prices, stated Trai. The regulator said that it is conscious of the time required to implement necessary changes to be carried out to incorporate the considered choices of 150-160 million pay TV households.
iWorld
Arafta Season 2 greenlit as YouTube hit crosses 850 million views
GoQuest, Rains double down on global Turkish drama success story
MUMBAI: GoQuest Media and Rains Pictures have greenlit Season 2 of Arafta, riding on the runaway success of its debut season that has clocked over 850 million views on YouTube and secured licensing deals across 19 territories.
The upcoming season, already in production, will span 100 episodes and continue with a YouTube-first release strategy, a model that has proved to be a quiet disruptor in global content distribution. Season 1, which premiered in November 2025, built a strong digital following before translating that traction into international deals.
The series is currently licensed to platforms including Amazon MX Player in India, Kanal 7 in Turkey, and Vidio, along with several markets across Europe such as Romania, Hungary and Latvia. Across five language channels, the show has amassed more than 2.5 million subscribers, signalling growing global appetite for Turkish storytelling.
Notably, many of these licensing deals were struck after the show had already aired on YouTube, flipping the traditional distribution model on its head. Instead of competing with broadcasters, the digital-first strategy appears to be doing the heavy lifting in building awareness and audience demand.
GoQuest Media managing director Vivek Lath said, “Arafta is proving out what we believed about the make-to-sell model. A YouTube-first release does not compete with licensing. It builds the asset that licensees are buying.”
Season 1 wrapped on April 17 with a globally streamed finale that drew over 102,000 concurrent viewers, setting the stage for the next chapter. Lead actors İlsu Demirci and Emin Günenç will return, with the narrative continuing to explore themes of love, vengeance, sacrifice and fate.
Rains Pictures executive Sevda Kaygısız said the decision to move quickly into Season 2 was driven not just by success, but by the depth of the story still to be told. “Arafta is not just a successful project for us; it reflects our belief in powerful storytelling and building a genuine emotional connection with audiences,” she noted.
As Turkish dramas continue to travel beyond borders, Arafta’s success underscores a larger shift in how global hits are made and sold. In this case, the small screen found its big moment online first, and the world followed.
