News Broadcasting
Broadcast Worldwide initiates broad based research programme
Rathikant Basu promoted Broadcast Worldwide which will be launching Tara regional channels has initiated a wide based research programmes for its channels.
Tara Marathi will be launched next week and Tara Punjabi will be launched a week after. Similarly Tara Gujarathi will be launched on the 1st of next month. The channel has its research design and framework in place and it will be implemented as soon as the first channel goes on air.
According to Rupa Banerjee, Senior VP Marketing, Broadcast Worldwide, “The research that we are undertaking will have no fixed time frame. The initial time frame is 3 years but it could extend well upto 5 years. The main purpose of the research is to understand the mindset of the regional audience, their aspirations and their demands.”
The research will be a multicenter quantitative study. This, the channel claims is the first of its kind in India by any channel, be it regional or national. The channel expects to use the feedback from the consumers for betterment of its programming.
Because of the continuous nature of the research programme the time-frame for any particular viewers response could be as less as 2-3 weeks. According to Rupa Banerjee, the research will focus on understanding the role of television in the life of viewers, viewers perception. The research will also be used to tap viewers aspirations and anticipate trends.
The research will not only focus on programming preferences but will also try to find out channel and band preferences.
The study will be carried on extensively throughout India and Bangladesh. The channel has hired leading research agency IMRB for this purpose.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
