iWorld
Brazil’s opener most tweeted match of World Cup to-date
MUMBAI: It has been an exciting week for football fans with the ongoing FIFA world cup matches. Fans and viewers alike have taken to twitter to express themselves with various hashtags either supporting or condemning a team.
The opening match between Brazil and Croatia generated 12.2 million tweets, which has been the most tweeted match of the tournament until now. This was followed by Spain vs. Netherland on 14 June with 8.3 million tweets and England vs. Italy encounter generating 7.2 million tweets.
The top three moments of the World Cup on Twitter came from the Brazil vs. Croatia match. However, after the opening match, the most tweeted moment was Argentina’s Lionel Messi’s first World Cup goal in eight years against Bosnia and Herzegovina which received 236,174 tweets.
This was followed by Daniel Sturridge’s goal with 219,637 tweets and Claudio Marchisio goal with 192,633 tweets in the England vs. Italy football game.
UK’s boyband One Direction band members (@NiallOfficial,, @Real_Liam_Payne) and Australian brand 5 Seconds of Summer (@Calum5SOS) had some of the most shared tweets over the past few days, the official game ball (@brazuca) got honourable mention for its tweet confirming an own goal during the France vs. Honduras match.
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
