iWorld
Brazilian TV Producers rebrands as Brazilian Content as per AV trend
MUMBAI: Brazilian TV Producers, BRAVI’s export programme, in partnership with Brazilian Trade and Investment Promotion Agency (Apex-Brasil), will change its name to Brazilian Content from 6 March 2017, and will showcase the new brand at Rio Content Market.
The reason for the change is the new audiovisual market dynamics and the members’ profiles which is production of content in wide-ranging formats for several screens. “This is a worldwide trend. In times of digital content and the growth of the VOD market, mobile and games, the word TV does not cover the full scope of the operation of the companies in the project. Audiovisual production is multiplatform”, says Brazilian Content’s executive manager Rachel do Valle.
The export program has arranged the participation of delegations of Brazilian producers to international events such as MIPCOM (Cannes), NATPE and Kidscreen (both in the USA) for 12 years. Also, it follows the main discussions of the sector at the global market. It has also joined negotiations for the attainment of cooperation agreements of Brazil and governments such as United Kingdom, Israel among others.
BRAVI, the association in charge of carrying out Brazilian Content’s program, has also recently undergone a change in name to include other screens. Before ABPITV, it was renamed Brasil Audiovisual Independente (Brazil Independent Audiovisual), to reinforce its independent nature and not only TV screen.
BRAVI brings together independent audiovisual content producers for television and new media, and has over 600 members in 18 units of the federation, in all of Brazil’s five regions. Brazilian Content is the Brazil Independent Audiovisual (BRAVI) international program.
iWorld
Pocketful appoints Prateek Singh as CEO to drive next growth phase
Ex-Bajaj Broking executive to scale digital investing platform in India
MUMBAI: Pocketful has appointed Prateek Singh as its chief executive officer, marking a key leadership move as the company looks to scale its presence in India’s fast-evolving investment market.
Backed by the three-decade legacy of Pace Group, Pocketful is positioning the appointment as a strategic step to accelerate growth and strengthen its foothold among retail investors.
Singh brings over 13 years of experience in building digital financial platforms, with expertise spanning customer acquisition, product development and business expansion. He joins from Bajaj Broking, where he served as chief growth officer and played a key role in enhancing the company’s digital capabilities and platform experience.
Commenting on the appointment, Pocketful co-founder Sarvam Goel said, “Prateek’s appointment represents an essential milestone for Pocketful as we expand our operations and strengthen our position in the Indian investment market.” He added that Singh’s experience aligns closely with the company’s vision of building a user-focused, technology-driven platform.
For his part, Singh said, “I am truly excited to join Pocketful at such a pivotal stage of its growth journey,” highlighting the rising retail participation and shift towards digital investing in India. He added that the focus will be on simplifying the investing experience and enabling more informed participation in capital markets.
Pocketful offers zero brokerage on equity delivery trades, along with no account opening charges and lifetime zero annual maintenance fees, positioning itself as an accessible platform for new-age investors. It also caters to active traders with advanced tools and features such as margin trading and its in-house intelligence layer, Pocketful GPT, designed to assist with trade ideas and portfolio analysis.
The company has recently expanded into mutual funds, signalling its ambition to evolve into a full-stack investment platform. With Singh at the helm, Pocketful is looking to ride the wave of India’s growing retail investor base and sharpen its competitive edge in the crowded brokerage space.
