News Broadcasting
Brake it to make it Times Now hits the brakes on India’s reckless driving
MUMBAI: On India’s 79th Independence Day, Times Now chose to free the roads from a different kind of tyranny, the chaos of reckless driving. Through its auto vertical, Times Drive, the channel flagged off ‘Brake The Habit’, a nationwide road safety initiative that’s turning bus shelters and billboards into stern speed-breakers for public conscience.
The campaign was officially unveiled by union minister for Road Transport and Highways Nitin Gadkari, who praised the effort as a timely nudge against habits that kill. The statistics are chilling according to the MORTH 2022 report, India sees over 4.61 lakh accidents annually, most linked to over-speeding, drunk driving, red-light jumping, and increasingly, the deadly distraction of mobile phones behind the wheel.
Planned as a six-month drive culminating in Road Safety Week in January 2026, the campaign goes beyond finger-wagging. It blends print, outdoor, digital, and Times Network’s broadcast platforms to hammer home the message. Billboards across metros bark warnings against overspeeding, while digital activations invite citizens to vote, opine, and even share stories of lifesaving interventions that prove responsible driving is cool, not boring.
Young drivers are firmly in the crosshairs. With colleges and universities as key partners, the campaign is designed to catch drivers before bad habits harden into deadly reflexes. Early phases focus on online and on-air pushes, building towards a big on-ground crescendo during Road Safety Week.
But this isn’t just about scare tactics. ‘Brake The Habit’ also celebrates empathy spotlighting acts of road courtesy, timely rescues, and human kindness that too often go unrecognised. It reframes road safety not as a chore but as a shared responsibility and even a source of pride.
As Gadkari reminded, and as Times Now underlines: safety starts with the driver, not the car. With one reckless swipe or a single overshoot of the speedometer, lives can change forever. By hitting the brakes on bad habits, the campaign hopes India’s drivers can accelerate towards something far more liberating roads that are safe for all.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
