Hindi
Box Office: ‘Sanam Re’ collections triumph over ‘Fitoor’ in opening weekend
MUMBAI: It has been a dull week and the exhibition trade is at the receiving end despite two films to distribute screens to. T-Series Sanam Re pipped the Aditya Roy Kapur – Katrina Kaif starrer Fitoor at the box office in the opening weekend.
Sanam Re, a film with no story or script to back it and counting only on its musical score and hearty promotion (after all, it is a T-Series production), does not stir up excitement in the Valentine’s Day weekend as was expected. With the low figure on Friday, the film remained almost static on Saturday. However, boasting of popular music, the film did cash in on Sunday, 14 February, to show a decent improvement. The film ended its opening weekend with figures of Rs 16.3 crore.
Fitoor, where the trade and exhibitors, especially multiplexes, had some expectations because of a decent past record of the director, Abhishek Kapoor, proved to be a pretentious and messed up script borrowed from Charles Dickens’ classic, Great Expectations. A lot of things have been grossly mixed up and confuse the viewer. The casting was a huge mismatch with only Tabu making a mark in a role, which was not really complementary to her reputation. The film improved only slightly on Saturday and Sunday but not enough to matter. It ended its first weekend with a figure of Rs 13.2 crore.
Ghayal Once Again has not been able to make much of a mark. Old fashioned theme with treatment to match and a bad casting hurt the film hugely. With its opening weekend of Rs 21.2 crore, the film just about managed to stay afloat through rest of the week to collect Rs 33.1 crore in its first week.
Sanam Teri Kasam, a hackneyed love story about cancer playing the villain in the romance of a young couple, being a done to death theme, fails to garner audience interest. With its opening weekend of Rs 3.8 crore, it does not add much to the kitty in the remaining four days and ends the opening week with Rs 7.25 crore.
BHK Bhalla@Halla.com remains a nonstarter.
Saala Khadoos gets a piece of the pie due to poor opposition to add Rs 1.9 crore in its second week thus taking its two week tally to Rs 10.1 crore.
Mastizaade collects Rs 1.05 crore in its second week to take its two week total to Rs 18.7 crore.
Airlift continues to hold its sway at the box office with excellent figures in its third week. The film added a handsome Rs 10.8 crore for its third week taking its three week tally to a healthy Rs 122.1 crore.
Kyaa Kool Hain Hum comes to the end of its run with figures of Rs 20 lakh in its third week to take its three week total to Rs 27 crore.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
