News Broadcasting
Boria Majumdar joins NDTV as Consulting Editor for sports coverage
MUMBAI: Not just cricket scores or Olympic medals but what they say about a nation. That’s the lens Boria Majumdar is bringing to NDTV as he joins as consulting editor in a move that promises to reshape Indian sports journalism as we know it. A Rhodes Scholar, bestselling author, founder of Revsportz, and one of the country’s most respected sports voices, Boria isn’t just reporting the play he’s reading between the lines. From ghostwriting Playing It My Way with Sachin Tendulkar to tracking the Olympic journey of India’s rising stars, his résumé reads like a masterclass in access, authority, and storytelling.
“This is a new NDTV,” says Boria. “And I’ve been building a new kind of Indian sports media narrative, one that goes beyond hero worship and highlights Olympic, Paralympic, and grassroots stories with equal rigour. It’s bold, and it’s overdue.”
With India staring at a packed global sporting calendar from the 2026 T20 World Cup and FIFA World Cup to the Los Angeles 2028 Olympics and a possible bid for the 2036 Games NDTV’s new editorial strategy aims to deliver conversations that are not just entertaining, but essential.
“Sport isn’t entertainment. It’s identity. It’s diplomacy. It’s where a nation stands when the anthem plays,” Boria explains. “We’re here to ask better questions. Infrastructure. Funding. Gender equity. Athlete mental health. These are not side notes, they’re the main story.”
At NDTV, Boria will bring his signature depth, big-name interviews, and sharp commentary to a wider canvas. From Nagpada boxing rings to the chess boards of Chennai, from corporate corridors to kabaddi mat sidelines, expect every angle covered.
NDTV Editor-in-Chief Rahul Kanwal CEO says, “Boria is the most high-impact sports journalist in the country. His knowledge is unmatched, and his vision aligns perfectly with NDTV’s intent to make sports journalism deeper, more insightful, and genuinely nation-shaping.”
With this move, NDTV signals a shift from highlight reels to headline reforms. The spotlight is no longer just on the athlete, but on the system that shapes them. Because sport was never the side story. It was always the soul of it.
(If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)
News Broadcasting
Network18 channels lead YouTube news viewership in March 2026
CNN-News18, News18 India and CNBC channels top categories with record views
MUMBAI: When the world hit refresh on breaking news, Network18’s channels were already streaming ahead. As geopolitical tensions and war-driven headlines fuelled a surge in global news consumption, the network’s digital playbook delivered big clocking record Youtube viewership across English, Hindi and business news categories in March 2026.
At the forefront was CNN-News18, which emerged as the clear leader in the English news segment with 130 million live and video-on-demand views. The channel edged past competitors such as Times of India (126.5 million), Times Now (101.1 million), India Today (88.2 million) and NDTV (77.5 million), according to Databeings data for March.
In the Hindi news arena, News18 India delivered a commanding performance, racking up a staggering 3,297 million views on YouTube. The channel comfortably outpaced NDTV India, which recorded 3,119 million views, underlining its deep reach and consistent engagement with mass audiences, as per Playboard data.
The network’s dominance wasn’t confined to general news. In the Hindi business segment, CNBC Awaaz topped the charts with 92 million views, narrowly ahead of Zee Business (90 million) and well ahead of ET Now Swadesh (57 million). Meanwhile, its English counterpart CNBC-TV18 posted a strong 58 million views, reinforcing the network’s cross-category strength.
The spike in viewership reflects a broader shift in audience behaviour, with viewers increasingly turning to digital platforms particularly Youtube for real-time updates and in-depth coverage during high-intensity news cycles. For Network18, the numbers signal more than just scale; they underline the effectiveness of a multi-platform strategy that blends speed, credibility and continuous coverage.
In a month where the news never paused, it seems viewers chose to stay tuned where the stream never stopped.
