Kids
Bomanbridge sells multiple kids titles to Asian channels
MUMBAI: Bomanbridge Media, a Singapore-based content distribution and production agency, has announced multiple kids’ title sales with Celestial South East Asia, Indosiar Indonesia, PCCW Hong Kong, and Yoyo Taiwan.
Bomanbridge exclusively represents renowned programming from around the world for Asia and its team has earned a stellar reputation in the region as the go-to people to get deals done. The company’s diverse catalogue currently holds over 5,000 hours of top quality programming consisting of Formats, Lifestyle, Factual, Drama, Kids and Educational.
Celestial South East Asia acquired the Mandarin version of South Korean animation Woorooroo on Miao Mi channel. This educational animation based on Carl Gustav Jung’s Typological Theory (1921) of children’s social behavior features 8 different animal characters teaching children how to care and help each other out through various situations.
Indosiar selected a package of kids’ titles including Woorooroo and two other titles from Singapore’s top animation company ONE ANIMATION, Oddbods and Insectibles. Oddbods is a sketch-based series following the adventures of seven adorable Oddbods each with a distinct personality that would appeal to adults and children alike while Insectibles brings you into a world of micro proportions with macro adventures, when the main protagonists Zak and Grandpa accidentally shrinks both down to the size of insects due to Grandpa’s invention.
Both PCCW Hong Kong and Yoyo Taiwan have also acquired Oddbods.
“Bomanbridge is delighted that our fantastic kids’ titles are being well-received in the Asian region. Our broadcast partners look to us to bring to them top-quality Kids and Animation series and we deliver. Bomanbridge is pleased to share these Asian-produced programs among more Asian countries,” said Bomanbridge Media CEO Sonia Fleck.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
