Movies
Boddess Beauty and “Kho Gaye Hum Kahan”: A collab redefining the fusion of beauty and entertainment
Mumbai: Boddess Beauty, India’s leading multi-brand retailer proudly announces its partnership as the official brand partner for the much-awaited Netflix film “Kho Gaye Hum Kahan” by Excel Entertainment & Tiger Baby starring Ananya Panday, Siddhant Chaturvedi and Adarsh Gourav. This collaboration sparks a dynamic union between two pioneering forces, meeting the ever-evolving desires of today’s beauty enthusiasts, harmonizing flawlessly with the film’s captivating narrative essence.
The synergy between “Boddess Beauty” and “Kho Gaye Hum Kahan” is evident as the film unfolds the lives of Ahana, Imaad, and Neil—portrayed by Ananya Panday, Siddhant Chaturvedi, and Adarsh Gourav, respectively. Anchored in a world dominated by social media, the narrative explores their journey in maintaining authenticity amidst the pressures of online personas. This resonates strongly with Boddess Beauty’s vibrant community, mirroring the quest for authenticity portrayed in the film. Just like the characters’ pursuit of genuine selves, Boddess Beauty thrives as a hub for those seeking real beauty experiences. It’s a platform that celebrates diverse beauty while championing individual uniqueness in today’s digital landscape.
This collaboration allows Boddess Beauty to showcase its role as the ultimate beauty destination within the film’s narrative, elevating the brand’s significance and relevance. This collaboration is poised to spotlight the cohesive synergy between Boddess Beauty and the cinematic brilliance of “Kho Gaye Hum Kahan.”
Boddess Beauty founder and CEO Ritika Sharma remarked “This association is an exciting venture for us at Boddess Beauty. Our mission at Boddess Beauty is to bring esteemed beauty and wellness brands directly to our consumers. A film release on Netflix gives us an unparalleled opportunity to expand our consumer base, reaching an untapped audience while exploring newer avenues. This collaboration resonates with our ethos of providing an innovative, diverse, and immersive beauty experience to our patrons.”
Adding to its impact Excel Entertainment marketing director Rhea Wagh said, “Ananya’s portrayal in ‘Kho Gaye Hum Kahan’ epitomizes a modern-day narrative that beautifully aligns with Boddess Beauty’s ethos. This partnership is about curating an experience where storytelling meets innovation, resonating powerfully with audiences.”
This partnership amplifies Boddess Beauty’s commitment to delivering quality, diversity, and innovation in the beauty landscape.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
