News Broadcasting
Bloomberg UTV announces The Assignment 2
MUMBAI: Bloomberg UTV, the English business news channel, has announced the second season of its business reality show, The Assignment.
The show, which is to be launched in early July, will see model Nethra Raghuraman as the anchor.
Season 2 of show will see 13 professionals, taking on untried and untested assignments outside their comfort zones. The show is being presented by okia.
Continuing its core philosophy of bridging the gap between the two significantly distinct sectors of the Indian landscape, this season of The Assignment will see participants from a diverse range of professions stepping into unchartered markets, catering to unlikely audiences.
The weekly show will not only put to task the participant’s presence of mind and decision making abilities, but will also capture the individual’s ability to pull off the task most effectively, the channel said.
Bloomberg UTV business head Deepak Lamba stated, “Inspired by an overwhelming response from our viewers and advertisers, we are back with the second season of The Assignment. Our objective is to delight our viewers with an exciting format which combines the best of education with entertainment. In keeping with our promise of being the blunt and sharp business news channel, our efforts like The Assignment will continue to strive towards strengthening our innovative programming, while fulfilling the business news needs of our viewers.”
Also, IIM Ahmedabad will bring alive the core fundamental behind the experience of The Assignment to students, the company said.
Lamba added that the channel will have more such shows in the fiscal as he is looking to expand the base of the channel and eyeing a 70 per cent topline growth in the fiscal.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
