iWorld
Blogmint launches #BloggersDreamTeam with Harsha Bhogle
MUMBAI: Blogmint, India’s automated marketplace that connects brands and bloggers, and a part of TO THE NEW Ventures, has launched the #BloggerDreamTeam campaign with Harsha Bhogle. The campaign aims at discovering and recognizing the emerging blogging, vlogging and micro-blogging talent in India.
Bhogle, a cricket expert and a sports evangelist, joined hands with Blogmint to acknowledge the budding social influencers in India and hand-pick his #BloggerDreamTeam. With Cricket World Cup 2015 fever gripping India, the campaign provides bloggers a platform to channelize their opinion around all aspects of the game – from fashion statements made by today’s cricketers to the impact of technological enhancements on the game.
Bhogle said, “The internet and social media have thrown up opportunities like never before and have allowed skill to meet opportunity. Blogmint is the perfect platform to empower bloggers and showcase these skills.”
Social media has become ubiquitous with young India and with that we are witnessing a new set of social media stars. Influencer Marketing, which was driven by Bollywood and sports celebrity endorsement, is now being increasingly driven by Social Influencers, which includes celebrity bloggers, YouTubers and Twitteraties. However, there aren’t any platforms in India, which connect these celebrities with brands in an automated and transparent fashion. “This is the gap that Blogmint aims to fill. Dream Team with Harsha Bhogle is an excellent opportunity for Bloggers to express opinions on the on-going cricket World Cup and at the same time showcase the versatility of their writing talent by combining cricket with themes including food, technology, lifestyle amongst others. #BloggerDreamTeam is one of the many initiatives that Blogmint plans to launch in order to engage the social influencers in India,” said Blogmint CEO Irfan Khan.
Bloggers can participate in the contest by visiting the following page – https://www.blogmint.com/HarshaBhogleDreamTeam.
“Dream Team with Harsha Bhogle is an excellent opportunity for Bloggers to express opinions on the on-going Cricket World Cup and at the same time showcase the versatility of their writing talent by combining cricket with themes including food, technology, lifestyle amongst others. #BloggerDreamTeam is one of the many initiatives that Blogmint plans to launch in order to engage the social influencers in India” he added.
“I am delighted to be associated with Blogmint’s Blogger Dream Team initiative. It’s a perfect platform for Bloggers which empowers their writing skills” asserted Harsha Bhogle.
Bloggers can participate in the contest by visiting the following page – https://www.blogmint.com/HarshaBhogleDreamTeam.
iWorld
Prime Video drops trailer for Lukkhe, a rap crime drama starring KING in his acting debut
Eight episodes of revenge, redemption and hard-hitting rap arrive on the streaming platform on 8th May
MUMBAI: Prime Video has unveiled the trailer for Lukkhe, an eight-episode musical action drama built around the world of rap, crime and bruised relationships — and it has done so in suitably loud fashion, launching it at a live concert in Mumbai featuring electrifying performances by KING, Amira Gill, Akshath, Raashii Khanna, Ruaa Kayy and RUTVXK. As if that were not enough, the show’s music album was also dropped at the event, in collaboration with exclusive music streaming partner Amazon Music and music label Warner Music India.
The series is directed by Himank Gaur and produced by Vipul D. Shah and Rajesh Bahl under the banners of Optimystix Entertainment and White Guerrilla LLP. It is created and executive produced by Agrim Joshi and Debojit Das Purkayastha.
The cast is the talking point. KING, the acclaimed Indian rapper and songwriter, makes his acting debut as MC Badnaam, a performer consumed by rivalry and hunger for recognition. Raashii Khanna, returning to Prime Video after Farzi, plays Gurbani. Palak Tiwari, making her streaming debut, plays Sanober. Lakshvir Singh Saran plays Lucky. The ensemble also includes Nakul Roshan Sahdev, Kritika Bharadwaj, Shivankit Parihar, Yograj Singh and Ayesha Raza Mishra in pivotal roles.
The trailer plants its flag squarely in the tension between MC Badnaam and his rival MC OG, played by Parihar, while threading in the love story between Lucky and Sanober. The soundtrack, which spans hard-hitting rap anthems to emotionally charged melodies, is as much a character in the show as any of its leads.
Gaur was candid about what drew him to the project. “Lukkhe gave me a chance to dive into a world that’s loud, emotional, and constantly on edge,” he said. “What stayed with me was how every character is chasing something personal, and music becomes their way of expressing it. Working with this cast, especially KING in his debut, along with Raashii, Lakshvir, and Palak, was incredibly rewarding because they brought honesty that elevated every moment.”
Khanna reflected on her character with evident relish. “Playing Gurbani in Lukkhe was a really intense and fulfilling experience,” she said. “What I found most interesting was how her strength comes from something deeply personal, which shapes every decision she makes. It was about finding that balance between vulnerability and grit.”
KING, stepping in front of the camera for the first time, was characteristically direct. “Stepping into Lukkhe as MC Badnaam has been a defining moment for me,” he said. “What drew me in was how real his hunger and need to be heard felt. It’s something I connect with as an artist. Bringing music into his journey made the experience even more personal.”
Tiwari described the role as a first on multiple fronts. “It was my first time working with Prime Video, and the whole experience felt new and creatively satisfying,” she said. “Being part of a story that has both intense and heartfelt moments, along with a team that brought so much honesty to it, made this journey truly memorable.”
Saran, for his part, zeroed in on what made Lucky tick. “Lucky is someone who’s trying to move forward while still carrying the weight of his past, and that push-pull made him really interesting to explore,” he said. “There’s a sincerity to his journey that I hope people connect with.”
Lukkhe premieres on Prime Video in Hindi on 8th May, across India and in more than 240 countries and territories worldwide. In a streaming landscape drowning in crime dramas, this one is betting that putting a rapper at its centre – and meaning it – is enough to cut through the noise. On the evidence of the trailer, it might just be right.
