DTH
BKN seals new media deal with Digital Music Group
Mumbai: BKN International AG signed an agreement with NASDAQ listed Digital Music Group (DMGI) to handle all USA and Canada digital rights for current and upcoming BKN films and series. The announcesment was made by BKN CEO Allen Bohbot, CEO and DMGI CEO Mitchell Koulouris.
The deal includes BKN series such as Legend of the Dragon, Dork Hunters from Outer Space and Zorro – Generation Z and films such as Jungle Book – Rikki-Tikki-Tavi to the Rescue, Robin Hood – Quest for the King and Kong – Return to the Jungle.
“Having an organization like DMGI with expertise in handling all digital rights in the key USA and Canada markets is very important to us,” said Bohbot.
He further added “DMGI provide access to new stores particularly online retailers including iTunes Music Store, Google Video, RealNetworks, Napster, Wal-Mart Music, and Yahoo! which will enable kids to view our shows on these channels.”
“BKN’s list of film and television productions is impressive in both its scope and tremendous success with audiences,” said Koulouris. “DMGI is looking forward to working with BKN to maximize the earnings potential on their entire list of productions.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
