Kids
BKN inks 2 broadcast deals & toy deal for TV series ‘Dork Hunters from Outer Space’
MUMBAI: BKN International AG, has announced that it’s wholly owned UK subsidiary BKN New Media Ltd, has sealed two new major TV broadcast deals with GMTV in the United Kingdom and RTL II in Germany as well as a pan-European master toy deal with Character Group for its animated action comedy series Dork Hunters from Outer Space.
GMTV has acquired two seasons, totaling 36 all-new episodes of Dork Hunters from Outer Space and is set to premiere the animated action comedy series on free -TV GMTV1 from 2008. While RTL II has confirmed that the series will be set to launch on free-TV RTL II in late 2007, informs an official release. In conjunction with the TV broadcast deals, a pan-European master toy contract was signed with children’s toys and games company Character Group plc, the licensing company behind Doctor Who and Scooby-Doo among others in the UK and Europe.
Character Group plc will launch in late summer 2008. At this stage they will license all standard “master toy” products, such as basic plush; feature plush; action figures; toy vehicles and accessories; playsets; activity, arts and crafts; interactive toys; boardgames; toy writing and school instruments; toy accessories including lipstick and make-up.
BKN are handling all TV and DVD distribution as well as merchandising and licensing rights worldwide. BKN is planning a strong marketing and advertising campaign for the brand targeting the trade and consumers for this major launch supported in part by toys, videogames and on-line activities.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
