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Bitcentral’s ViewNexa powers audience growth for VIZIO

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Mumbai: Bitcentral, the provider of award-winning efficient media workflows for broadcast and digital video, today announces that SalemNOW, a leading streaming service covering family, faith, news, and culture is now available on leading Smart TV manufacturer, VIZIO (NYSE: VZIO) Smart TVs. The opportunity was provided due to Bitcentral being named a VIZIO Preferred Developer, enabling its customers to utilize ViewNexa to reach wider audiences and unlock new monetization opportunities.

Bitcentral’s ViewNexa allows partners to quickly and efficiently launch applications on VIZIO. VIZIO is recognised as a leading platform, delivering immersive entertainment to connected TV households across the US.

The VIZIO platform provides millions of users with home screen access to must-have streaming apps, with a select group of companies chosen for its Preferred Developer Program. The Program was created to optimize and accelerate the onboarding process for new content partners by providing a list of preferred developers specializing in building solutions for the VIZIO platform.

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ViewNexa provides a unified workflow that simplifies video management, the consumer application experience, and distribution for content owners. By providing a full end-to-end solution, from content ingestion to the app experience, ViewNexa lowers the barriers to entry for customers, empowering content owners to deliver and monetize broadcast-grade experiences in new ways. ViewNexa offers flexible monetization, providing users a new standard in OTT video app experiences, powering unique visual storytelling and relationship building.

SalemNOW general manager Robert Ellis said: “Being a Bitcentral customer has brought about many exciting possibilities for SalemNOW to extend the reach of our content to new audiences. For Bitcentral to leverage its preferred developer status to get our platform on VIZIO will open avenues we would not have had access to beforehand.”

ViewNexa GM Greg Morrow said: “We are delighted to be part of VIZIO’s Preferred Developer Program, and its audience reach offers our customers like SalemNOW, a massive scale. Our continuing commitment to providing industry-leading streaming solutions means that our customers are always one step ahead of the curve.

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iWorld

Meta plans 8,000 layoffs in new AI-led restructuring wave

First phase from May 20 may cut 10 per cent workforce amid AI pivot.

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MUMBAI: At Meta, the future may be artificial but the cuts are very real. The social media giant is reportedly preparing a fresh round of layoffs, with an initial wave expected to impact around 8,000 employees as it doubles down on its artificial intelligence ambitions. According to a Reuters report, the first phase of job cuts is slated to begin on May 20, targeting roughly 10 per cent of Meta’s global workforce. With nearly 79,000 employees on its rolls as of December 31, the move marks one of the company’s most significant workforce reductions in recent years.

And this may only be the beginning. Sources indicate that additional layoffs are being planned for the second half of the year, although the scale and timing remain fluid, likely to be shaped by how Meta’s AI capabilities evolve in the coming months. Earlier reports had suggested that total cuts in 2026 could reach 20 per cent or more of its workforce.

The restructuring comes as chief executive Mark Zuckerberg continues to steer the company towards an AI-first operating model, committing hundreds of billions of dollars to the transition. Internally, this shift is already visible: teams within Reality Labs have been reorganised, engineers have been moved into a newly formed Applied AI unit, and a Meta Small Business division has been created to align with broader structural changes.

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The trend is hardly isolated. Across the tech sector, companies are trimming headcount while investing aggressively in automation. Amazon, for instance, has reportedly cut around 30,000 corporate roles nearly 10 per cent of its white-collar workforce citing efficiency gains driven by AI. Data from Layoffs.fyi shows over 73,000 tech employees have already lost jobs this year, compared with 153,000 in all of 2024.

For Meta, the move echoes its earlier “year of efficiency” in 2022–23, when about 21,000 roles were eliminated amid slowing growth and market pressures. This time, however, the backdrop is different. The company is financially stronger, generating over $200 billion in revenue and $60 billion in profit last year, with shares up 3.68 per cent year-to-date though still below last summer’s peak.

That contrast underlines the shift underway. These layoffs are less about survival and more about reinvention. As Meta restructures itself around AI from autonomous coding agents to advanced machine learning systems, the question is no longer whether the company will change, but how many roles will be left unchanged when it does.

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