Digital
Screen time gets smarter as Nielsen extends Inscape data pact
MUMBAI: As audiences juggle remotes across streaming, cable, and broadcast, Nielsen and Vizio’s Inscape have hit play on an extended multi-year partnership to keep a sharper eye on what viewers are actually tuning into. The duo first teamed up in 2022, and their renewed collaboration now promises even deeper insights powered by Automatic Content Recognition (ACR) tech from over 24 million Smart TVs.
With media consumption growing more fragmented than ever, the new agreement helps Nielsen tap Inscape’s screen-level ACR data to track viewership irrespective of the source whether it’s a binge-worthy series on a streaming app, a late-night news bulletin, or that weekend movie on linear TV.
“Consumers are watching content in more ways than ever before,” said Nielsen global head of content and syndicated products Michelle Gelman. “Inscape’s ACR data adds vital scale and granularity to help our clients reach audiences and measure ROI more effectively.”
Inscape, the data division of Vizio, hasn’t been idle either. Over the past year, it has rolled out fresh capabilities like Tuner Data Solution, which brings big data insights to Over-the-Air (OTA) broadcasts, and Commercial Feed+, which integrates ad-level intelligence from streaming platforms. These upgrades are helping make sense of the ever-blurring lines between traditional and digital TV.
Inscape, VP of data licensing and strategy Ken Norcross said the extended partnership reflects the market’s growing confidence in ACR-based insights. “This is a huge validation of the scale and sophistication of our dataset. Nielsen’s continued investment shows just how critical this kind of real-time, cross-platform intelligence has become,” he noted.
With Nielsen’s measurement ecosystem now covering 75 million devices across CTV, digital, linear, and streaming this alliance with Inscape positions it to deliver more accurate cross-platform audience metrics in real-time.
As the race to measure eyeballs evolves from channel ratings to content journeys, the Nielsen-Inscape tie-up ensures that media buyers, creators, and advertisers aren’t left in the dark no matter what screen viewers are glued to.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
