iWorld
Bingo! Tedhe Medhe launches ‘Institute of Isspecial Talents’ web series with Hoi Choi
Mumbai: Bingo! Tedhe Medhe, the delicious snacks from ITC Ltd, is thrilled to announce its association with the popular regional OTT platform, Hoichoi. Known for its innovative and entertaining approach, Bingo! Tedhe Medhe has created an exclusive mini-series titled Institute of Isspecial Talents. It is a never-before-featured spoof comedy of Bengali stars teaching their own special talents to a group of young college students.
The rise of OTT platforms has revolutionised the entertainment industry and viewers now prefer to consume content on these platforms. Bingo! Tedhe Medhe has embraced this trend by launching rib-tickling series for its consumers in West Bengal through the Institute of Isspecial Talents. Some of the most popular stars of Bengali cinema embrace the very characters through which they have gained a reputation amongst their audience and try to teach a group of young students the tricks to master the same. The following are the episodes and the iconic personalities featuring in them:
● Episode 1: “Potanormetry” by Silajit – Learn how to solve your love problems from the guru himself
● Episode 2: “Melodrama” by Geetashree – The ultimate drama queen teaches how any drama can turn into melodrama in a matter of seconds
● Episode 3: “Gundagraphy” by Sumit Ganguly – The ultimate villain studies!
● Episode 4: “Jamaistry” by Rajatabha Dutta – The father-in-law specialist teaches how to keep the “pari” of the house happy
Commenting on the association, ITC Foods VP & head of marketing, snacks, noodles and pasta Suresh Chand said, “The series is a perfect example of Bingo!’s commitment to providing our consumers engaging and entertaining content. We are confident that the series will be a hit with our target audience in West Bengal. The wacky, spoofy comedy perfectly aligns with Bingo! Tedhe Medhe’s style of communicating to its audience. Through this mini-series we are aiming to make a resounding impact during the upcoming festive season.”
“We are excited to partner with Bingo! Tedhe Medhe to bring ‘Institute of Isspecial Talents’ to our viewers in West Bengal. This unique mini-series is a perfect blend of comedy and entertainment. We believe that this collaboration is a great example of how brands can come together to create innovative and engaging content for their consumers.”, spokesperson from Hoichoi said.
The four branded episodes are seven-eight minutes duration, each. These episodes will air as freemium content on the Hoichoi platform. As Bingo! Tedhe Medhe continues to be a pioneer in delivering entertainment to its consumers, Institute of Isspecial Talents promises to be a hilarious and entertaining journey that will leave audiences laughing, learning and wanting for more.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
