GECs
Bigg Boss ropes in 15 sponsors for this season
MUMBAI: Bigg Boss is back after tasting a remarkable and groundbreaking success last season and is all set to give 2020 jawab with power-packed entertainment and unlimited drama. With less than a week left for the show to hit the television screens, Colors has attracted some of the leading brands who have come on board as sponsors for the new season. Apart from MPL as the presenting sponsor and Dabur Dant Rakshak Ayurvedic Paste and TRESemmé as powered by sponsors, the channel has signed Lotus Herbals as Beauty Partner, multiple associate sponsors including Chings, Garnier men acnofight facewash, Vicco Narayani, Greenlam laminates, Mamaearth Hair Oil, Somany Tiles, MDH Masale, Fogg deodorant, Philips hair straightener, Urban Company and Honda City.
Viacom18 Colors sales senior vice president Pavithra KR said, “We are delighted to have 15 brands as sponsors representing varied categories before we go on air. Bigg Boss is not only a huge hit with viewers but also with advertisers thanks to its immense reach and the traction across consumer segments. It is one of the most sought-after marketing arenas for advertisers to launch their tentpole products or properties. This year as well you will see us unveil exciting and seamless engagements for most of our brands, so they get maximum benefits out of the associations.”
With the show's immense popularity and reach, it provides a befitting opportunity for the brands to engage and collaborate through various touch points – active and passive inside the Bigg Boss house. During the show, the brands will gain prominence and visibility through ad spots, task integrations, caller of the week segment, special zones, and other peripheral branding opportunities. The Bigg Boss house this season will have various interesting elements like a spa, dining area, shopping mall, and theatre that will give further impetus to the brands to enhance their visibility and influence consumers. The show is set to turn the tide and be an antidote to this year by reinstating normalcy and introducing an eclectic mix of contestants to present a gamut of entertainment.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
